Analysis on retailers perceptions and preferences towards the Jasmine Super New / Norhasimah Kassim

Kassim, Norhasimah (1999) Analysis on retailers perceptions and preferences towards the Jasmine Super New / Norhasimah Kassim. [Student Project] (Submitted)

Abstract

In studying the analysis on retailers perceptions and preferences towards the Jasmine Super New, the most important thing to know is the customer behaviour. This is because consumers make many buying decisions every day. Most large companies make a research on consumer buying, where they buy, how and how much they buy, when they buy and why they buy. Marketers can study consumer purchases to find answers to questions about what they buy, why they buy and what factors that influence them to buy the products.
In this research, the Jasmine Food Corporation Sdn Bhd (JFC) need to understand how customer will respond to different products features, brands, prices, packaging and advertising appeals has a great advantage over its competitors. Beside, the distribution channel which is also paramount importance to determine JFC’s good reputation and customers acceptance. Through the effective distribution channel, it can make successful intermediaries to bring their products to the market.
In my view, JFC has a good performance in doing their operation of manufacturing and selling the rice. For example they have their own procedures which has to be followed by retailers before they become the JFC’s customers. The retailers need to provide the duplicate of business

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Kassim, Norhasimah
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Yaakob, Mohd Rafi
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HF Commerce > Department stores
H Social Sciences > HF Commerce > Personnel management. Employment management
H Social Sciences > HF Commerce > Personnel management. Employment management > Performance standards
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme: Bachelor Of Business Administration (Hons) Marketing
Keywords: Jasmine Super New ; Retailers Perceptions ; Customer Behaviour ; Customers Acceptance
Date: October 1999
URI: https://ir.uitm.edu.my/id/eprint/59667
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