A study on an assessment of after sales-service delivered by Telekom Malaysia Berhad / Dennie Dimpat

Dimpat, Dennie (2012) A study on an assessment of after sales-service delivered by Telekom Malaysia Berhad / Dennie Dimpat. [Student Project] (Submitted)

Abstract

This study focus on an assessing after-sales service delivered by Telekom Malaysia Berhad towards their former customer who had already terminated their subscription on fixed-line home telephone services. This study is necessary for Telekom Malaysia Berhad to measure the level of customer's satisfaction and to examine the impact of after-sales service delivered by Telekom Malaysia Berhad in order to find the cause behind growing rate of service termination among respective customers. Thus, this study also benefits for Telekom Malaysia Berhad to better understanding on their weaknesses on their after-sales service a s well to improve services to meet customer's expectation. The recommendation provided for Telekom Malaysia Berhad to fully understand the root of problem and make an improvements based on expectation of customers.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Dimpat, Dennie
2009253218
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Hazley Lai, Franklin
frank985@uitm.edu.my
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: After-sales service; Customer's satisfaction; Service termination
Date: 2012
URI: https://ir.uitm.edu.my/id/eprint/75941
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