Abstract
This study focus on an assessing after-sales service delivered by Telekom Malaysia Berhad towards their former customer who had already terminated their subscription on fixed-line home telephone services. This study is necessary for Telekom Malaysia Berhad to measure the level of customer's satisfaction and to examine the impact of after-sales service delivered by Telekom Malaysia Berhad in order to find the cause behind growing rate of service termination among respective customers. Thus, this study also benefits for Telekom Malaysia Berhad to better understanding on their weaknesses on their after-sales service a s well to improve services to meet customer's expectation. The recommendation provided for Telekom Malaysia Berhad to fully understand the root of problem and make an improvements based on expectation of customers.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Dimpat, Dennie 2009253218 |
Contributors: | Contribution Name Email / ID Num. Advisor Hazley Lai, Franklin frank985@uitm.edu.my |
Subjects: | H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | After-sales service; Customer's satisfaction; Service termination |
Date: | 2012 |
URI: | https://ir.uitm.edu.my/id/eprint/75941 |
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