Business Plan : Arowana Aquaculture / Hairun Nissyak Usak ... [et al.]

Usak, Hairun Nissyak and Muhamad, Izzati and Musa, Mardhiah and Kamarulzaman, Masrul Hayati and Alias, Noor Al-Wani (2008) Business Plan : Arowana Aquaculture / Hairun Nissyak Usak ... [et al.]. [Entrepreneurship Project] (Unpublished)


This business plan relate to a plan to build and operate an integrated aquaculture farming concept at T/A 6, Tebok Pancur, Simpang Empat, 34400 Semanggol, Perak. This farm will focus on the breeding and marketing of Arowana.
We believe that our participation in this aquaculture business will increase the supply for the currently shortage of Arowana in the market, as well as improving presentation in the aquaculture business sector.
The company main offering is breeding of Arowana. Besides we also offer the profit-sharing concept. Any investors can invest by being a partner with Arowana aquaculture. The investors can invest by giving the ornamental Arowana and we will take care of them. All the food expenses and if anything happens to the Arowana fish, we will bare all the expenses. After the ornamental Arowan give birth, the babies are dividing equally between Arowana Aquaculture and the investor.
To undertake this project, Arowana Aquaculture undertaken extensive study and research to track the trend and the behavior of the freshwater fish market. References have been made to several publication published by Fisheries Department, book and papers presented by guest speakers in several fisheries forums.
Whilst data on international market for the Arowana fish is quite easy to be obtained, and there is no credible data can be obtained to support the local market. For the local market, we have derived our assumptions to the projection on the increased wealth of the current Malaysian population especially for those in big towns and cities. For the international market, USA is still the biggest importer, followed by Japan, Germany, France and United Kingdom. We are targeted to expand our business in the international market. As for China and India, there is a huge market there for Arowana to explore in future.


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