The effectiveness of ASNB portal toward customers satisfaction: study case in Amanah Saham Nasional Berhad Kuantan / Noradlina Batrisyia Mokhtar

Customer satisfaction is will be achieve if the company provide product or service according to what customer expect from them. The company have to analyse how they can satisfy customer with their product and services that they provide to customers ASNB has launched ASNB portal to catch with technology. Thus, this study want to know the effectiveness of ASNB Portal toward customer satisfaction the previous study only focus in certain factor of effectiveness customer satisfaction. The purpose of this study to investigate the effectiveness customer satisfaction. The research design for this study will employ quantitative method of simple random sampling and survey questionnaire that have been develop based on through and detailed analysis of the relevant literature. A total of six variables of customer satisfaction with 24 items have been develop service quality, web design and content, security and privacy, convenience, speed and customer satisfaction. The finding of the study would provide useful information to ASNB Kuantan and others. This study is to find out the most and the least factor affect the customer's satisfaction.