User adoption and use of e-government online service / Mas Anom Abdul Rashid and Mohd Noor Azman Othman

Abdul Rashid, Mas Anom and Othman, Mohd Noor Azman (2010) User adoption and use of e-government online service / Mas Anom Abdul Rashid and Mohd Noor Azman Othman. Gading Journal for the Social Sciences, 14 (1). pp. 55-66. ISSN 2600-7568


There is evidence of a universal shift toward modern online public services. Governments and public sector organ-izations around the globe have to take notice of this phenomenon, becoming aware of its potentials and incorporat-ing information technology in delivering better services to the public via e-government. The prime aim of e-government in Malaysia is to serve the ‘rakyat’ (citizen) and to have better online service. Although it is clear that citizen is the main user of e-government online services, there are only few studies conducted on the issue of citizen adoption of the online service. This paper presents the level of citizen adoption as one of the perspectives of e-government implementation. The model is built on the Technology Adoption Model (TAM) and Technology Plan-ning Behaviour (TPB) and literature related to these models.


Item Type: Article
Email / ID Num.
Abdul Rashid, Mas Anom
Othman, Mohd Noor Azman
Subjects: H Social Sciences > HF Commerce > Customer services. Customer relations
T Technology > T Technology (General) > Technological change
T Technology > T Technology (General) > Information technology. Information systems
Divisions: Universiti Teknologi MARA, Pahang > Jengka Campus
Journal or Publication Title: Gading Journal for the Social Sciences
UiTM Journal Collections: UiTM Journal > Gading Journal for the Social Sciences (GADINGSS)
ISSN: 2600-7568
Volume: 14
Number: 1
Page Range: pp. 55-66
Keywords: e-government, Service delivery, Online service, User adoption, Citizens
Date: June 2010
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