Abstract
Technology is gradually becoming a critical source of sustainable competitive advantages in the hospitality industry. In view of the benefits that IT provides to the hospitality industry, the extensive use of technology would appear to be an inevitable trend. However, despite the increasing use of technology in the hospitality industry, few studies have been conducted to investigate the relationship between the external variables and the technology acceptance model (TAM) framework to explain the acceptance behavior of hospitality organizations. This paper makes an attempt to investigate the relationship
between information system quality, perceived ease of use, perceived usefulness, and attitude towards use by adopting an extended TAM. 240 frontline employees from twelve 5-star hotels in Penang, Malaysia participated in this
study. Empirical findings indicate that the significance of all but two new variables. As a result, the study is able to find the acceptance of hotel front office systems (HFOSs) from the perspective of hotel frontline employees through the external variables of information system quality in order to
enhance the model. Additionally, the paper presents theoretical and practical contributions for hotel managers and hotel information system (HIS) practitioners in order to increase frontlines acceptance of HFOS.
Metadata
Item Type: | Article |
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Creators: | Creators Email / ID Num. Hemdi, Mohamad Abdullah UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Customer services. Customer relations H Social Sciences > HF Commerce > Business societies > Office management > Office automation |
Divisions: | Universiti Teknologi MARA, Pulau Pinang |
Journal or Publication Title: | ESTEEM Academic Journal |
UiTM Journal Collections: | UiTM Journal > ESTEEM Academic Journal (EAJ) |
ISSN: | 1675-7939 |
Volume: | 5 |
Number: | 2 |
Page Range: | pp. 1-19 |
Keywords: | Information system quality; Hotel front office systems (HFOS); Attitude towards use; Technology acceptance model |
Date: | 2009 |
URI: | https://ir.uitm.edu.my/id/eprint/14816 |
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