Customer service: the study on the effectiveness of the Elektrik Bestari in Kedai Tenaga Shah Alam Centre in providing electricity advisory service (information) for residential segments / Mohd Zaid Mohd Tahir

This project paper is prepared as a partial fulfilment of the Bachelor of Business Administration (BBA) majoring in Marketing. Due to this purpose, I have determined the topic of my research study towards TNB Sdn. Bhd Shah Alam district that entitled “Customer Service: The Study on The Effectiveness of The Elektrik Bestari in Kedai Tenaga Shah Alam Centre In Providing Electricity Advisory Service (Information) for Residential Segments.”
The project paper will present a research of contemporary issues relating to one of the customer service offered by TNB in TNB Shah Alam district. Total number of 40 respondents that represent the TNB’s residential customers had been interviewed based on sampling method of Simple Random Sampling for Shah Alam region in order to gather the related information to this study.
Information and advisory service is one of TNB’s services that offered to the customers and Kedai Tenaga is TNB’s Service and Advisory Centre. It provides TNB customers with Customer Service and Elektrik Bestari, TNB’s first branded service that provides electricity advisory service for the home.