The aim of this study is to determine the factors that contribute to the effectiveness of DKSH services toward its dealers. There are a lot of factors that contribute to the effectiveness of DKSH services to dealers and the primary factors that examined here is:
a. Orders/Demand from dealers
b. Disseminating complete information
c. DKSH controls
d. Salesperson and Merchandisers' skills
e. Expectation and Satisfaction of dealers
This study also conducted to recommend a way to improve the service from DKSH to its dealers. The recommendation was gathered by asking the respondents' opinion. What can be found here is, the Hotlink products have a high liquidation in the market whereby it is very demanded by the respondents. In term of DKSH staffs' services, they are very effective in doing their task. They manage to meet the expectation of dealers and manage to disseminate all the necessary information to the respondents.
| Item Type: | Thesis (UNSPECIFIED) |
|---|---|
| Creators: | Creators Email / ID Num. Doisey, Marcos 2006860145 |
| Contributors: | Contribution Name Email / ID Num. Advisor Kabul, Worran 105060 Advisor Zainal Abidin, Zabidah 101912 Contributor Guliling, Hasnawati hgss@uitm.edu.my |
| Subjects: | H Social Sciences > HF Commerce > Customer services. Customer relations |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons) Marketing |
| Keywords: | Effectiveness; Services; Diethelm Keller Siber Hegner |
| Date: | 2008 |
| URI: | https://ir.uitm.edu.my/id/eprint/88528 |
- Edit Item
![[thumbnail of 88528.pdf]](https://ir.uitm.edu.my/style/images/fileicons/text.png)
88528.pdf
Digital Copy
Physical Location
- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
Item Status
