A case study of service quality towards TM, MITC Melaka for year 2007 / Nurul Nazurah Mohamad Nasri

Mohamad Nasri, Nurul Nazurah (2009) A case study of service quality towards TM, MITC Melaka for year 2007 / Nurul Nazurah Mohamad Nasri. [Student Project] (Unpublished)

Abstract

The purpose of this case study is to explain how the best ways of handling complaints (billings and payment, installation, and packages offered) can meet the service quality of TM Melaka. These studies are selected from well-known databases- such as “ScienceDirect”, “EBSCOhost” and “Emeraldinsight”. An observation is done to gather some data and some review of selected books of Service Management have been done through these studies. The paper identifies the gap between theories and what company has practiced to achieve those theories.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mohamad Nasri, Nurul Nazurah
2007137523
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Organizational effectiveness. Performance measurement
H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) International Business (BA246)
Keywords: Service quality; TM Melaka; Theories; Company practiced
Date: 2009
URI: https://ir.uitm.edu.my/id/eprint/30485
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