Factor that affecting customer satisfaction on event management services in Vantage Five Sdn Bhd/ Siti Norfatihah Mohd Αmin

Customer satisfaction is important to the company especially services company to gain retain customer and loyalty customer. The aim of study is to identify the factor that affecting customer satisfaction towards event management services among Vantage Five Sdn Bhd clients. Besides that, this study also to know the relationship between perceived quality, perceived value, customer expectation, corporate image and customer satisfaction. This study focus on perceived quality, perceived value, customer expectation and corporate image as a variable for the factor that affecting customer satisfaction towards event management services. This statistically analysis based on the information gathered through conduct a survey by distributing questionnaire to 100 clients that using Vantage Five Sdn Bhd services. Correlation analysis was used to see the significant relationship between independent variable and dependent variable. The findings shows that perceived quality and perceived value has significant relationship with customer satisfaction while customer expectation and corporate image has no significant relationship with customer satisfaction. For future research, researcher should enlarge the number of respondent so that a better result will come out when interpreting the data. From this research, company may know the factor that they most focus to gain high level customer satisfaction. Besides that, organization also can learn about the customer needs and wants to make sure customer satisfaction level was achieved so that customer will maintain loyalty to one brands. Lastly, this research was different with others because it's help company to make it as reference and focus on main factor that can affecting customer satisfaction so that they can gain customer retention and also increase their profitability.