A study of factors that influence the hand phone purchase among teenagers in Kota Bharu (case study of secondary school) / Fatin Nabila Mazlan

Mazlan, Fatin Nabila (2014) A study of factors that influence the hand phone purchase among teenagers in Kota Bharu (case study of secondary school) / Fatin Nabila Mazlan. [Student Project] (Unpublished)

Abstract

The purpose of this research was to identify the most important factor that influences the hand phone purchase among teenagers in Kota Bharu. This research explored the contribute factors that influence the hand phone purchase among teenagers that includes the price, technology, and brand. The researcher used convenience sampling, where 150 questionnaires were distributed to the students of secondary schools such as Sekolah Menengah Zainab 1 and Sultan Ismail College in Kota Bharu. The researcher measured three independent variables which is the price, technology, and brand. The dependent variable that been use in this study was factor of hand phone purchase. The finding shows that all three independent variables have a relationship with factors of hand phone purchase. The method used by the researcher to get these result is by using the regression analysis. Therefore, all the variables contribute to the factor of hand phone purchase

Metadata

Item Type: Student Project
Creators:
CreatorsEmail / ID. Num
Mazlan, Fatin Nabila2012223988
Contributors:
ContributionNameID Num. / Email
Thesis advisorMuda, Prof. Madya. Mohd NasirUNSPECIFIED
Subjects: H Social Sciences > HE Transportation and Communications > Telephone industry
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (HONS) Marketing
Item ID: 34000
Uncontrolled Keywords: factors of hand phone purchase, price, technology, brand
URI: http://ir.uitm.edu.my/id/eprint/34000

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