Comparing service quality between private and public hospital / Nazhatul Aini Mohd Farid

Mohd Farid, Nazhatul Aini (2009) Comparing service quality between private and public hospital / Nazhatul Aini Mohd Farid. [Student Project] (Unpublished)

Abstract

This research is conducted to carry out “the comparing service quality between private and public hospital”. The main objective is to determine service quality factors that effecting customer preference. It consist of five factor of service quality that are tangibles, reliability, responsiveness, assurance and empathy. This research where been used the non-probability sampling techniques and simple random techniques to get the data that are require. The research population is the out patients for both hospital and the sampling frame for this research is the out patients at KPJ Ampang Puteri Specialist Hospital (Private) and Pusat Perubatan Universiti Kebangsaan Malaysia (Public). About 70 respondents (35 for private and 35 for public) were getting from the research to help for accomplish this research by answering questionnaires had been distributed to them. All the data collected through the question were analysed systematically by Statistical Package for Social Science (SPSS 16.0.1) The conclusion of this study was the outcome from the data analysis and findings. Through the research, it shows based on Frequency and Descriptive Statistic, a clear finding and results are observed. The finding showed the most factors of service quality that most patient likes at private hospital and public hospital.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Mohd Farid, Nazhatul Aini
2006127439
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Theory. Method. Relation to other subjects.
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Total quality management. Benchmarking
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Keywords: Service quality; Private; Public hospital
Date: 2009
URI: https://ir.uitm.edu.my/id/eprint/27460
Edit Item
Edit Item

Download

[thumbnail of PPb_NAZHATUL AINI  MOHD FARID BM M 09_5.pdf] Text
PPb_NAZHATUL AINI MOHD FARID BM M 09_5.pdf

Download (33kB)

Fulltext

Fulltext is available at:
  • Library Terminal Workstation (Digital Format) - Accessible via UiTM Libraries

ID Number

27460

Indexing

|

Statistic

Statistic details