Customer perception of airline services provided by Air Asia / Nur Sitarun Nissa Yusri

Yusri, Nur Sitarun (2016) Customer perception of airline services provided by Air Asia / Nur Sitarun Nissa Yusri. [Student Project] (Submitted)

Abstract

This study measures customer perception on services provided by Air Asia. Customer perception measured through service quality by using SERVQUAL elements and the data collected at UiTM Kota Samarahan. The result of this study can be showed that the service quality has a relationship with customer behavioural intention. The good service quality can retain customer to be loyal with them.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Yusri, Nur Sitarun 2013187859
Subjects:	H Social Sciences > HF Commerce > Customer services. Customer relations H Social Sciences > H Social Sciences (General) > Research
Divisions:	Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	customer perception, airline services, Air Asia, service quality, SERVQUAL
Date:	June 2016
URI:	https://ir.uitm.edu.my/id/eprint/89469