Yusri, Nur Sitarun
(2016)
Customer perception of airline services provided by Air Asia / Nur Sitarun Nissa Yusri.
[Student Project]
(Submitted)
Abstract
This study measures customer perception on services provided by Air Asia. Customer perception measured through service quality by using SERVQUAL elements and the data collected at UiTM Kota Samarahan. The result of this study can be showed that the service quality has a relationship with customer behavioural intention. The good service quality can retain customer to be loyal with them.
Metadata
Item Type: | Student Project |
---|---|
Creators: | Creators Email / ID Num. Yusri, Nur Sitarun 2013187859 |
Subjects: | H Social Sciences > HF Commerce > Customer services. Customer relations H Social Sciences > H Social Sciences (General) > Research |
Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | customer perception, airline services, Air Asia, service quality, SERVQUAL |
Date: | June 2016 |
URI: | https://ir.uitm.edu.my/id/eprint/89469 |
Download
![[thumbnail of 89469.pdf]](https://ir.uitm.edu.my/style/images/fileicons/text.png)
89469.pdf
Download (515kB)
Digital Copy
Digital (fulltext) is available at:
Physical Copy
Physical status and holdings:
Item Status:
![](/images/shelf.png)
ID Number
89469
Indexing
![](https://library.uitm.edu.my/images/2020/01/23/googlescholar-01.png)
![](https://www.base-search.net/interface/images/base_logo_kl.png)