MATRADE is a focal point for Malaysian exporters and foreign importers to get sources for trade related information and relevant advice. MATRADE assists Malaysian exporters to better position their products and services in the highly competitive global markets with a mission to develop and promote Malaysia's Export to the world. In Sabah MATRADE become an agency that plays an important role in order to increase Sabah exports abroad. The purpose of this research is to determine perceptions of the customers towards their quality service of MATRADE Sabah. It's carried out three main objectives which are to determine the main reasons of the customers dealing with MATRADE, to determine the extent of customers' satisfaction of MATRADE services and to provide several recommendations of ways to improve MATRADE Sabah.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Lajim, Nurhayati 2004668266 |
| Contributors: | Contribution Name Email / ID Num. Advisor Hashim, Hamidah UNSPECIFIED Advisor Hedley Mogindol, Spencer spenc497@uitm.edu.my Contributor Salisi, Mohd Shamlie 150507 |
| Subjects: | H Social Sciences > HF Commerce > Customer services. Customer relations |
| Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons) Marketing |
| Keywords: | Customers perception; Quality service; MATRADE |
| Date: | 2006 |
| URI: | https://ir.uitm.edu.my/id/eprint/102525 |
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102525.pdf
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- Bilik Koleksi Akses Terhad | Kampus Kota Kinabalu, Sabah
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