Customers perception towards the quality service of MATRADE Sabah / Nurhayati Lajim

Lajim, Nurhayati (2006) Customers perception towards the quality service of MATRADE Sabah / Nurhayati Lajim. [Student Project] (Submitted)

Abstract

MATRADE is a focal point for Malaysian exporters and foreign importers to get sources for trade related information and relevant advice. MATRADE assists Malaysian exporters to better position their products and services in the highly competitive global markets with a mission to develop and promote Malaysia's Export to the world. In Sabah MATRADE become an agency that plays an important role in order to increase Sabah exports abroad. The purpose of this research is to determine perceptions of the customers towards their quality service of MATRADE Sabah. It's carried out three main objectives which are to determine the main reasons of the customers dealing with MATRADE, to determine the extent of customers' satisfaction of MATRADE services and to provide several recommendations of ways to improve MATRADE Sabah.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Lajim, Nurhayati 2004668266
Contributors:	Contribution Name Email / ID Num. Advisor Hashim, Hamidah UNSPECIFIED Advisor Hedley Mogindol, Spencer spenc497@uitm.edu.my Contributor Salisi, Mohd Shamlie 150507
Subjects:	H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Customers perception; Quality service; MATRADE
Date:	2006
URI:	https://ir.uitm.edu.my/id/eprint/102525