Service quality of public transportation : a case study on passenger satisfaction toward mini bus service in Kota Kinabalu / Shaierah Gulabdin and Mardianie Danil

Gulabdin, Shaierah and Danil, Mardianie (2015) Service quality of public transportation : a case study on passenger satisfaction toward mini bus service in Kota Kinabalu / Shaierah Gulabdin and Mardianie Danil. [Student Project] (Unpublished)

Abstract

Mini bus was one of the vehicles used by the individual to arrive safely go to one location to another. Various factors to the selection of vehicles used to go from one location to another location, it includes to the attitude of the driver, the situation inside and outside the bus whether handled or not handled properly. A studies on factors that encourage individuals to minibus selection as the main vehicle to get to a location that has been done by selecting Kota Kinabalu as a location study, it is involving five dimensions of service quality that is reliable, responsiveness, assurance, empathy, and tangible. This paper aims to investigate five dimensions of quality of the services listed, the analysis carried out by analysing the main factors toward individual satisfaction in choosing a mini bus vehicles with reference to the five dimensions of service quality are listed. This research is using quantitative methods with a questionnaire to collect data from passengers in Kota Kinabalu.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Gulabdin, Shaierah
2013682072
Danil, Mardianie
2013852344
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Arapa, Afida
afida151@uitm.edu.my
Advisor
Ag Mohd Saufi, Dg Siti Noor Saufidah
dgsit752@uitm.edu.my
Subjects: H Social Sciences > HE Transportation and Communications > Transportation (General works). Communication and traffic
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Administrative Science and Policy Studies
Programme: Bachelor of Administrative Science (Hons)
Keywords: Service quality; Public transportation :Passenger satisfaction toward mini bus service
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/70184
Edit Item
Edit Item

Download

[thumbnail of 70184.pdf] Text
70184.pdf

Download (586kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:
On Shelf

ID Number

70184

Indexing

Statistic

Statistic details