A study on the performance of the convenience stores (c-store) of Esso Malaysia Berhad / Anizah Zainuddin.

Zainuddin, Anizah (1992) A study on the performance of the convenience stores (c-store) of Esso Malaysia Berhad / Anizah Zainuddin. [Student Project] (Unpublished)

Abstract

Convenience Store shopping is certainly making its mark in Malaysia. Esso Malaysia Berhad have come the long way and tried to fulfill their customers by operating " Food Store " or C-Store at all their new Esso Service Stations. To date, Esso Malaysia Berhad has 26 C-Stores throughout the country and expects to have 35 in operation by the end of 1992. In an attempt to find out whether C-Store attracts customers to the service stations, a study was' carried out in the form of collecting Statistical data on the fuel sales and C-Store sales, from June 1990 till June 1992. Written questionnaire was also carried out which includes question about the effectiveness of the C-Store to the customer's point of view.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Zainuddin, Anizah
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Abd. Hamid, Norlida
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HF Commerce > Pricing
H Social Sciences > HF Commerce > Retail trade
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme: Advanced Diploma in Business Studies (Marketing)
Keywords: Performance, Convenience stores, Esso Malaysia Berhad
Date: 1992
URI: https://ir.uitm.edu.my/id/eprint/47305
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47305

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