Elektrisola Malaysia Sdn. Bhd : A study on the internal customer perception towards purchasing department service functions / Rozita Halina Rosli

The ELEKTRISOLA Group has been manufacturing wire for the electrical industry since 1948. This manufacturer focuses on to wires in the diameter range of 0,010 mm to 0,50 mm, the requirements of fne customers have resulted in more than 30,000 possibilities of wire configurations within this range. Based on the objective to be the leading supplier of fine sized magnet wire in the world has been reached. The sales of ELEKTRISOLA Group are more than 23 times higher than 1958. The founder of fne business is Dr. Gerd Schiiabach, and is fully supported by Dr. Detlef and Dr. Oliver Schildbacn.
The growth of Dr. Gerd Schildbach business was due to the establishment of five new plants abroad and the development of more efficient manufacturing equipment and methods. One from the five plants is ELEKTRISOLA Malaysia located in Janda Baik about 40 miles east of Kuala Lumpur, the capital of Malaysia. The factory area at an elevation of 550 m with rather lows temperatures and very clean air.
Customer satisfaction is vital to a company’s success. Customer satisfaction is degree of happiness experienced by customer.