To study on the influence of product quality, service quality and price toward customer satisfaction at Persada Herbs Sdn. Bhd. / Zurina Mohammad Zubir

Mohammad Zubir, Zurina (2018) To study on the influence of product quality, service quality and price toward customer satisfaction at Persada Herbs Sdn. Bhd. / Zurina Mohammad Zubir. [Student Project] (Unpublished)

Abstract

The research's purpose is to study on the influence of product quality, service quality and price toward customer satisfaction at PERSADA HERBS Sdn. Bhd. The research is focuses on the customer's satisfaction toward the company's product quality, service quality and price on how they perceive the qualities inconsistency between same product bought for the first time and in future which if the quality intercept or differ from each purpose that may varied the customers experience on their satisfaction. Based on this chapter, the study will explain on the study's background, problem statement, research question, research objectives, scope of the study, hypothesis, limitation, significance and how the research to be proved as relevant.

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Item Type: Student Project
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Mohammad Zubir, Zurina
2015149761
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: BA240
Keywords: Product quality; Service quality; Customer satisfaction
Date: 2018
URI: https://ir.uitm.edu.my/id/eprint/57368
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