To study on the influence of product quality, service quality and price toward customer satisfaction at Persada Herbs Sdn. Bhd. / Zurina Mohammad Zubir

The research's purpose is to study on the influence of product quality, service quality and price toward customer satisfaction at PERSADA HERBS Sdn. Bhd. The research is focuses on the customer's satisfaction toward the company's product quality, service quality and price on how they perceive the qualities inconsistency between same product bought for the first time and in future which if the quality intercept or differ from each purpose that may varied the customers experience on their satisfaction. Based on this chapter, the study will explain on the study's background, problem statement, research question, research objectives, scope of the study, hypothesis, limitation, significance and how the research to be proved as relevant.