The factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu Kelantan / Mat Zulazwan Abdul Malik

Abdul Malik, Mat Zulazwan (2014) The factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu Kelantan / Mat Zulazwan Abdul Malik. Industrial Training. Universiti Teknologi MARA Cawangan Kelantan, Kota Bharu. (Unpublished)

Download

[thumbnail of 33992.pdf] Text
33992.pdf

Download (688kB)

Abstract

The purpose of this study is to identify the the factors that influence customer preferences to choose Celcom Axiata as network provider in Kota Bharu, Kelantan. There are there factors that being studied, which were: price offered, customer services and network quality. For data collection, the researcher used both the primary and secondary data. In addition, the questionnaires had been used to get feedback from customers. There were 150 set of questionnaire has been distributed to respondent. When the data was collected and tested on its reliability, then analyzed by using frequency analysis, descriptive mean tests and regression analysis. Lastly, the finding of this research is there are two independent variables which are price offered and network quality for collaration test. For reliability test, all independent variables are very good and dependent variable is very excellent

Metadata

Item Type: Monograph (Industrial Training)
Creators:
Creators
Email
Abdul Malik, Mat Zulazwan
2011510739
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Tuan Hassan, Tuan Mohd Rosli
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HF Commerce > Electronic commerce > Mobile commerce
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Item ID: 33992
Uncontrolled Keywords: Price offered, customer services and network quality
URI: https://ir.uitm.edu.my/id/eprint/33992

ID Number

33992

Indexing


View in Google Scholar

Edit Item
Edit Item