A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.]

Mahadi, Mohamad Noor Faiez and Ibnu, Md Ilyas Syahmi and Abdul Rahim, Nazihah and Rosdi, Rabi’atul ‘Adawiyah and Mazlan, Muzdalifah (2010) A Study of the Factors That Affect the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study OF Student Affairs Division, Uitm Kedah / Mohamad Noor Faiez Mahadi...[et al.]. In: ReCAMSS 2010, UiTM Cawangan Kedah.

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Abstract

The study is done by the researchers on A Study on Factors that Affecting the Effectiveness of Counter Service towards Customer Satisfaction: A Case Study of Student Affairs Division Uitm Kedah. Satisfaction is defined as a person’s feeling of pleasure or disappointment resulting from comparing a product perceived performance or outcome in relation to his or her expectations (Kotler, 2000). The researchers state one variable in term of staff behaviour. In this research, the researchers want to know the satisfaction that is shown by the customer with their attitude after the employee serves them. It means that the researchers want to investigate how the staff’s behaviour can influence customer satisfaction. The researchers used UiTM Kedah students as the respondent in order to know the satisfaction by using questionnaire method.

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Item Type: Conference or Workshop Item (Paper)
Creators:
Creators
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Mahadi, Mohamad Noor Faiez
UNSPECIFIED
Ibnu, Md Ilyas Syahmi
UNSPECIFIED
Abdul Rahim, Nazihah
UNSPECIFIED
Rosdi, Rabi’atul ‘Adawiyah
UNSPECIFIED
Mazlan, Muzdalifah
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Event Title: ReCAMSS 2010
Page Range: pp. 1-10
Item ID: 34006
Uncontrolled Keywords: Customer Satisfaction, Effectiveness, Quality, Satisfaction
URI: https://ir.uitm.edu.my/id/eprint/34006

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34006

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