Bank Rakyat: winning customers through its products offerings / Nur Shazwani Che Amat

Che Amat, Nur Shazwani (2006) Bank Rakyat: winning customers through its products offerings / Nur Shazwani Che Amat. [Student Project] (Unpublished)


Bank Kerjasama Rakyat Malaysia Berhad (Bank Rakyat) has undergone rapid development grown progressively since its inception on September 28th, 1954. It has involved into premier cooperative Syariah Banking Institution that continues to provide exceptional products and services for its members and banking clients. The purpose of this research to examine the way to win customers through Bank Rakyat's products offerings and it limitations of marketing strategies towards their customer's relationship, customer value and services offered. This research was conducted in Bank Rakyat Shah Alam branches, which located at Jalan tunku Ampuan Zabedah, section 9. The purpose of this study is to identify the factor those influence the customer in not taking products offered by Bank Rakyat Bank, limitations and barriers faced by Bank Rakyat in promote their products and to suggest strategies to improve the customer's level acceptance of the Bank Rakyat . There are several problems that faced in this study. The common problem is inefficient online system, lack of personnel contact behavior and lack of customer individual attention. The duration to conduct this study is during the whole of practical which I am having 3 month to conduct it. All data were obtained through observations, interviews and distribution of questionnaires to the staff of Bank Rakyat and customers as sample. Data were analyzed via SPSS version 12.00 for Windows and Microsoft Excel 2003.


Item Type: Student Project
Email / ID Num.
Che Amat, Nur Shazwani
Email / ID Num.
Thesis advisor
Abdul Rahim, Assoc. Prof. Rosli
Subjects: H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HG Finance > Banking
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons.) Marketing
Keywords: Bank Kerjasama Rakyat Malaysia Berhad (Bank Rakyat), Products, Services, Banking clients
Date: 2006
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