Case study of motivating factors of product innovation at Oscapower Sdn Bhd in Menggatal, Sabah / Adryshia Hussin

Hussin, Adryshia (2018) Case study of motivating factors of product innovation at Oscapower Sdn Bhd in Menggatal, Sabah / Adryshia Hussin. [Student Project]


Nowadays, it is very important for a company to offer unique products and services to its customers. This will be able to distinguish a company and for a more prominent in the market and competitive with its competitors. In addition, the company must be alert with the current needs of customers and should move in tandem with the rapid changes in technology. The information was collected from 4 individuals working in an engineering company, Oscapower Sdn Bhd at Menggatal, Sabah. This study found that Oscapower Sdn Bhd has used the concept of commitment to learning, less shared vision but are risk-taking in the creation of a new generator set model YD385 or also called as the green genset. Furthermore, the researcher found that Oscapower Sdn Bhd applies the concept of the top-down building block and show how product innovation is implemented in the company. Through this study, the researcher managed to get a unique view of the mechanical engineering company about factors influencing product innovation that has been done on their main products i.e. generator set (genset).


Item Type: Student Project
Email / ID Num.
Hussin, Adryshia
Email / ID Num.
Thesis advisor
Dahlan, Jaslin
Subjects: H Social Sciences > HC Economic History and Conditions > Technological innovations. Technology transfer
H Social Sciences > HF Commerce > Customer services. Customer relations
T Technology > T Technology (General) > Industrial engineering. Management engineering
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Faculty of Business Management
Keywords: Product innovation, customer, UiTM Cawangan Johor Segamat
Date: 2018
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