The factor affecting the receptivity of customer towards health insurance in Kota Kinabalu, Sabah / Ros Diana Saidie

Saidie, Ros Diana (2017) The factor affecting the receptivity of customer towards health insurance in Kota Kinabalu, Sabah / Ros Diana Saidie. [Student Project] (Submitted)

Abstract

This research is an attempt to identify the factor affecting the receptivity of customer towards health insurance in Kota Kinabalu Sabah which is focusing only in Kota Kinabalu area. Over 387 questionnaires were distributed during the study and 387 were returnable. The researcher identified that there are two (2) independent variables involved in this study which are product in health insurance and service in health insurance. In the findings, it is shown that Product in Health Insurance have a perfectly positive relationship with the dependent variable. Respondents involved in this study are the people that in Kota Kinabalu.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Saidie, Ros Diana 2013507865
Contributors:	Contribution Name Email / ID Num. Advisor Andrew, Jasmine Vivienne jasmineva@uitm.edu.my Advisor Guliling, Hasnawati hgss@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Health insurance; Customer; Receptivity
Date:	2017
URI:	https://ir.uitm.edu.my/id/eprint/75923