Customer review on Kinrara Resort, Selangor through booking.com and Agoda / Edina Abd Rahman and Nurannisa Syifa Abd Shukor

Abd Rahman, Edina and Abd Shukor, Nurannisa Syifa (2018) Customer review on Kinrara Resort, Selangor through booking.com and Agoda / Edina Abd Rahman and Nurannisa Syifa Abd Shukor. [Student Project] (Unpublished)

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Abstract

This study investigated the customer review in Kinrara Resort by using Booking.com and Agoda. An observation has been conduct to collect data through Online Travel Agency (OTA). The choose of sample which is Kinrara Resort is due to the less study that has been conduct before specifically about the result. The objective of this study to understand the customer reviews on several factors on Kinrara Resort by using Booking.com and Agoda. Moreover, this study also wants to understand the effect of customer review reflected towards the resort through resort's booking. The factors that have been used for frequency analysis is cleanliness, comfort, location, facilities, staff and value for money. This study will be used the qualitative research design by using secondary data as the research instrument. The result shows that most factors that have a highest rating is the location for both Booking.com and Agoda. While the lowest rating that customer choose is the service.

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Item Type: Student Project
Creators:
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Abd Rahman, Edina
UNSPECIFIED
Abd Shukor, Nurannisa Syifa
UNSPECIFIED
Subjects: H Social Sciences > HA Statistics
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Hotel and Tourism Management
Item ID: 26533
Uncontrolled Keywords: Online Travel Agency, Customer Reviews, Highest Rating, Booking.com, Agoda
URI: https://ir.uitm.edu.my/id/eprint/26533

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