A Study on the Climate for Creativity and Innovation : A Case Study of a 5 Star Hotel in Kuching, Sarawak / Nazaruddin Haji Hamit ... [et al.]

Haji Hamit, Nazaruddin and Abg Ahmad, Dyg Ellyn Narisa and Macop, Gabriel (2008) A Study on the Climate for Creativity and Innovation : A Case Study of a 5 Star Hotel in Kuching, Sarawak / Nazaruddin Haji Hamit ... [et al.]. [Student Project] (Unpublished)

Abstract

Customers, in a number of industries, are constantly bombarded with run-of-themill product and business offerings. As a result, customers both desire and more often demand innovative alternatives, As in other industries, over the years, price apparently has been the determining factor in competition in the hotel industry. This however may backlash and be detrimental on the sustainability of the organization and the industry in general.
The increased levels of competition for shrinking global resources combined with larger amount of complexity and change foster the emerging trends of innovating new ideas and offer newer offenngs in order to compete and stay afloat. In response, many service oriented organizations are striving to integrate novel features into their product-service offerings.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Haji Hamit, Nazaruddin
2005709916
Abg Ahmad, Dyg Ellyn Narisa
2005715721
Macop, Gabriel
2005709962
Subjects: H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > H Social Sciences (General) > Research
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Executive Master of Business Administration
Keywords: hotel, creativity and innovation, tourism and hospitality industry
Date: January 2008
URI: https://ir.uitm.edu.my/id/eprint/41891
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