Case Study : Demica Beauty / Nik Nur Hanisya Nik Hasram

Nik Hasram, Nik Nur Hanisya (2021) Case Study : Demica Beauty / Nik Nur Hanisya Nik Hasram. [Entrepreneurship Project] (Unpublished)


The case study is important to evaluate the company’s background, company’s analysis as well as the company’s problems all alternatives that the management has provided. The methods that used to study the analysis is face-to-face interviews with the management of the company through phone call and review from people already have purchased and taste the products. But here, my case study is individual because we are in PKP. So, I already chose the products in google.Based on the findings during the google search, the idea of making cosmetic products that created by Demica Beauty by Amirah Syamimi . This business started since early 2016 with her husband which is determined to share the benefits and helps many people out of trouble . Amirah Syamimi , introduce her first product which is demica whitening lotion under her brand by Demica Beauty on early 2016 . In just a few months, the products made from natural ingredients became a phenomenon when it sold for almost hundred thousands. Amirah Syamimi said that she really appreciated her customer and she decided to put out new item which is Demica Lipmatte . The new lipmatte out with many choices of beautiful colours and vanilla smells
The main content in their lip matte consist of avocado oil, bee swax and shea butter . The most
important thing is, it does not contain any chemicals and free paraben. So, I am very sure that
their product is safe for any skins and lips. It is possible if this product has many feedbacks from
their customer and they also have regular customer that always waiting for new version . Demica
Beauty also promote their business and products through advertisement in the Social Media such
as Facebook, Instagram and so on where they update any discount promotion to their customers
Kekasih vision is they aim to help many people outhere and committed to giving birth to the first
millionaire under Demica Beauty . She also wish to be a well known founder of cosmetic product


Item Type: Entrepreneurship Project
Email / ID Num.
Nik Hasram, Nik Nur Hanisya
Email / ID Num.
Thesis advisor
Raja Ariff, Raja Attik Ariffuddin
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
H Social Sciences > HF Commerce > Customer services. Customer relations
T Technology > TT Handicrafts Arts and crafts > Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Computer and Mathematical Sciences
Keywords: Demica Beauty, Demica Whitening Lotion and Demica Makeup Collection
Date: 2021
Edit Item
Edit Item


[thumbnail of 52925.pdf] Text

Download (516kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details