Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar

Ngah @ Omar, Nurul Uzma (2014) Factors influencing demand of air cargo: a case study on Malaysia Airlines Cargo Sdn Bhd (MASKARGO) / Nurul Uzma Ngah @ Omar. Degree thesis, Universiti Teknologi MARA Cawangan Kelantan.


This project is conducted to fulfill the requirement needed for Faculty of Business Management, UiTM. The researcher has selected a topic entitled “Factors Influencing Demand of Air Cargo” using Malaysia Airlines Cargo Sdn. Bhdas case study. In this study, the researcher uses the data from the first quarter of 2001 until the second quarter of 2013 which consists of 50 data. Data was collected from department of statistics and provided by the company. To estimate the function related to variables involved in independent variables (gross domestic product (GDP), jet fuel price and export), the researcher uses multiple linear regression analysis. After the researcher analysed the data, the researcher found that jet fuel price and export have significant influence toward demand of air cargo while gross domestic product (GDP) has no significant relationship to demand of air cargo. Furthermore, this study fulfills the researcher’s first objective which is to investigate the factors that influence demand of air cargo and the second objective which is to know the impact of air cargo demand towards Malaysia economy that is national income and unemployment rate.


Item Type: Thesis (Degree)
Email / ID Num.
Ngah @ Omar, Nurul Uzma
Email / ID Num.
Thesis advisor
Ya, Mohamad Safri
Subjects: H Social Sciences > HE Transportation and Communications > Air transportation. Airlines
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Business Economics
Keywords: gross domestic product, air cargo, economy, aircraft, air cargo transportation
Date: January 2014
URI: https://ir.uitm.edu.my/id/eprint/38682
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