Service quality offered by Pos Malaysia, Kuala Lumpur in fulfilling customer satisfaction / Norazilah Ramli

Ramli, Norazilah (2006) Service quality offered by Pos Malaysia, Kuala Lumpur in fulfilling customer satisfaction / Norazilah Ramli. [Student Project] (Unpublished)

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Abstract

This study is about Service Quality Provided by Pos Malaysia in Fulfilling Customer Satisfaction. Service quality is very important in order to produce the best and high quality in product or services in fulfilling customer's needs and wants. Customers are most preferred by the quality rather than quantity. They are willing to pay more to get the best and high quality services. If they satisfied with the services, they will continue using them. If not, they will complaint and maybe stop using the services.

For this research, 100 respondents were selected within 5 km around Pos Malaysia, Dayabumi Complex which include Putra-LRT station, Central Market and others. The respondents were from variety of age, gender, occupation and other criteria. They were chose in order to know their level of satisfaction with the services provided by Pos Malaysia. Any comments and complaints can help the company to improve its services. Also, always provide a good and high quality of services to the customers in order to fulfill customer's satisfaction.

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Item Type: Student Project
Creators:
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Ramli, Norazilah
UNSPECIFIED
Subjects: H Social Sciences > HE Transportation and Communications > Postal service. Stamps. Philately
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Item ID: 22368
Uncontrolled Keywords: Service quality; Customer satisfaction; Pos Malaysia
URI: https://ir.uitm.edu.my/id/eprint/22368

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