A study on service quality towards free zone’s tenants at Port of Tanjung Pelepas / Sufiah Hayati Abd Rahim

Abd Rahim, Sufiah Hayati (2009) A study on service quality towards free zone’s tenants at Port of Tanjung Pelepas / Sufiah Hayati Abd Rahim. [Student Project] (Unpublished)

Abstract

The purposes of this study are to find out that either the services given meet the tenants’ needs and wants or not and the most important factor that the tenants put it as the first reason they having a business with Port of Tanjung Pelepas. This study, thus have the following objectives :

1) To determine the level service quality at Port of Tanjung Pelepas.
2) To identify the factors that influences the services at Port Of Tanjung Pelepas.
3) To determine the most influence factors of service quality at Port of Tanjung Pelepas.
4) To identify the alternatives strategies to improve service quality at Port of Tanjung Pelepas.

In this research, the researcher used three research designs which are exploratory research, descriptive research and causal research. Data obtained using primary data and secondary data. The researcher target populations in this study are the tenants that are using the Pelepas Free Zone service. There are 30 tenants located within the PTP’s distriparks. The researcher use census because the respondent is small size and will be interviewed where the respondents answer the questionnaire and interact face-to-face with the interviewer. The data obtained was processed and analyzed using the Statistical Package for Social Science (SPSS) Program version 16.0 as to get the most accurate answer.

The results of this study indicated that the tangibles factors of Service Quality explained the most important factor to the tenants at Pelepas Free Zone among five dimensions of Service Quality. The correlation is significant at the 0.01 level (2-tailed).

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Abd Rahim, Sufiah Hayati
2007408962
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Total quality management. Benchmarking
H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing (BA240)
Keywords: Service quality; Port; Tanjung Pelepas; Strategies
Date: 2009
URI: https://ir.uitm.edu.my/id/eprint/31405
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