Factors contributing to customers intention to switch mobile service provider: case of Universiti Teknologi MARA (UiTM) Kuala Terengganu / Nur Syazwani Che Nizan, Rosli Yusof and Yusrinizam Mohd Yusof

Che Nizan, Nur Syazwani and Yusof, Rosli and Mohd Yusof, Yusrinizam (2013) Factors contributing to customers intention to switch mobile service provider: case of Universiti Teknologi MARA (UiTM) Kuala Terengganu / Nur Syazwani Che Nizan, Rosli Yusof and Yusrinizam Mohd Yusof. [Student Project] (Submitted)

Abstract

The purpose of this research conduct is to analyse the relationship between pricing, core service failure, attraction by competitors, switching cost and technological change towards customer’s intention to switch their mobile service provider. The objective of this research is to identify factor that make student of Uitm Terengganu, Campus Kuala Terengganu wants to switch their mobile service provider. The researcher have distributed about 320 questionnaire to students of Uitm Terengganu, Campus Kuala Terengganu in order to collect the required data to be analyse in the research.
The research the finding showed that from all the variables that have been tested; technological changes is the most prominent factor that contribute to customer intention to switch because feedback from the questionnaire shows that there are lot of student switch or have the intention to switch because they want the latest technologies.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Che Nizan, Nur Syazwani 2010914655 Yusof, Rosli 2010541535 Mohd Yusof, Yusrinizam 2010977177
Contributors:	Contribution Name Email / ID Num. Thesis advisor Abdul Rahman, Baharom UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations H Social Sciences > HF Commerce > Electronic commerce H Social Sciences > HF Commerce > Personnel management. Employment management > Performance standards H Social Sciences > HF Commerce > Personnel management. Employment management > Performance technology H Social Sciences > HF Commerce > Personnel management. Employment management > Technology. Technological innovations
Divisions:	Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Programme:	Bachelor in Office System Management (Hons)
Keywords:	Mobile service provider, analyse the relationship, Universiti Teknologi MARA (UiTM) Kuala Terengganu
Date:	2013
URI:	https://ir.uitm.edu.my/id/eprint/72754