A study on consumer awareness on islamic banking services among non-muslims market in Kota Kinabalu, Sabah / Venitha Lojuti

The aim of this research is to identify the percentage of Non-Muslims and Muslims consumers in Kota Kinabalu that uses the Islamic Banking product and services and at the same time to promote awareness to non-Muslims consumers that Islamic Banking is not only for Muslims. Another aim of this project is also to make non-Muslims and Muslims consumers to understand and realized that Islamic Banking has very much establish where by it has its own proper Banking System and to make them a choice that Islamic Banking System provides alternatives to many consumers regardless the consumers' religion. Other than that, it is important to let consumers realize that the Islamic Banking product and services are the best alternatives to the Conventional product and services as it will not be affected by the global economic crisis which experienced by most countries in the world. As what the Bank Negara Malaysia's governor Tan Sri Dr Zeti Aziz Akhtar Aziz said that,

"the global financial crisis had highlighted several structural weakness and imbalance in the international financial system. The Syariah principles and values that underlying foundation makes Islamic finance not insulated from the effects of the current environment". (Daily Express (Business) 26th February 2009, p.p16