Exploring the communication gaps factor affecting the service delivery: a case study in Lembaga Hasil Dalam Negeri (LHDN) Sungai Petani Branch / Tengku Hilmi Tengku Abdul Kadir and Muhammad Haniff Muhammad Kamal

Tengku Abdul Kadir, Tengku Hilmi and Muhammad Kamal, Muhammad Haniff (2010) Exploring the communication gaps factor affecting the service delivery: a case study in Lembaga Hasil Dalam Negeri (LHDN) Sungai Petani Branch / Tengku Hilmi Tengku Abdul Kadir and Muhammad Haniff Muhammad Kamal. In: ReCAMSS 2010, UiTM Cawangan Kedah.

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Abstract

This study examines the communication gap factors (integrated service marketing communication, managing customer expectations, propensity to overpromising and horizontal communication) effects toward service delivery in the organization of Lembaga Hasil Dalam Negeri (LHDN) Sungai Petani Branch. Other objectives are to find the most contributing factors of communication gap toward service delivery. The research uses the SERVQUAL Model, which is a concise multi-item scale with good reliability and reliability. It was designed by Zeithaml, Parasuraman, and Berry (1992) to be applicable across a broad spectrum or service culture. The hypotheses are tested using correlation and regression analysis. Simple linear correlation and regression is used to determine the linear relationship between the pairs of variables.

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Item Type: Conference or Workshop Item (Paper)
Creators:
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Tengku Abdul Kadir, Tengku Hilmi
UNSPECIFIED
Muhammad Kamal, Muhammad Haniff
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HF Commerce > Personnel management. Employment management > Communication
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Event Title: ReCAMSS 2010
Page Range: pp. 1-7
Item ID: 34036
Uncontrolled Keywords: Communication Gap Factors; Service Delivery; Service Quality (SERVQUAL)
URI: https://ir.uitm.edu.my/id/eprint/34036

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34036

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