This tittle of this research is “The Impact of Service Quality on Customer Choice towards Private Hospital: A Case Study in USAINS”. The purpose of this study is to identify the relationship between service quality in term of reliability, tangible, and empathy dimension on customer choice. This purpose of study is link with the research objectives which are to identify the impact of reliability to the customer
choice, to identify the impact of tangible to the customer choice, and to identify the impact of empathy to the customer choice. The data for this study were collected
using questionnaire that has been distributed to 50 respondents who are patients at USAINS. In order to answer the research objectives and hypothesis that has been made, the researcher uses multiple regression analysis to analyze the data that has been collected. The result has answer the research objectives and research
hypothesis which all the factors which are reliability, tangible, and empathy have significant relationship with customer choice.
| Item Type: | Thesis (Degree) |
|---|---|
| Creators: | Creators Email / ID Num. Mat Husain, Nur Hafizah 2012871502 |
| Contributors: | Contribution Name Email / ID Num. Thesis advisor Mohd Fauzi, Mas Ayu Diana UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Customer services. Customer relations R Medicine > RA Public aspects of medicine > Medical centers. Hospitals. Dispensaries. Clinics R Medicine > RA Public aspects of medicine > Medical centers. Hospitals. Dispensaries. Clinics > Hospitals. Health facilities |
| Divisions: | Universiti Teknologi MARA, Kelantan > Kota Bharu Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration with (Hons) Marketing |
| Keywords: | Service quality, customer choice and private hospital. |
| Date: | January 2015 |
| URI: | https://ir.uitm.edu.my/id/eprint/38776 |
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