A study on the KTM komuter’s customer service performance provided by the tele-marketeer team / Norzatulcima Jamaluddin

Jamaluddin, Norzatulcima (1996) A study on the KTM komuter’s customer service performance provided by the tele-marketeer team / Norzatulcima Jamaluddin. [Student Project] (Unpublished)

Abstract

KTM Komuter is the most ambitious project ever handled by KTMB with a vision to propel the railway industry into a new era of modernization . Modernization of rail transport infrastructure will contribute to the economic development of Klang Valley’s population which goes in line with the Government’s vision in achieving a developed nations by the year 2020 . The study area will try to analyse the Commuter Service Department’s marketing strategy with the main focus on the hotline services called the 'Commuter Connection’ . The Commuter Connection Services is a marketing tools to improved customer service standard with the help of Tele-marketeer Team . A survey was made by distributing structured questionnaires among commuters and households to analyse the effectiveness of the Commuter Connection Services . The data were analyse using table of forms showing their percentage level . Informal interviews and general observations were also done to seek any problems faced by the study area .

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Jamaluddin, Norzatulcima
91288093
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Abdul Hamid, Norlida
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Customer services. Customer relations
H Social Sciences > HF Commerce > Personnel management. Employment management > Performance standards
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Programme: Advanced Diploma In Business Administration ( Transport)
Keywords: KTM komuter’s, transport, tele-marketeer
Date: March 1996
URI: https://ir.uitm.edu.my/id/eprint/41130
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41130

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