Khalid, Nurul Amirah
(2018)
The impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka / Nurul Amirah Khalid.
[Student Project]
(Unpublished)
Abstract
This study aims to examine the impact of servicescape dimensions towards customer satisfaction at theme restaurants in Melaka. The research is based on a sample of 150 respondents and the key objective to examine how ambient conditions, cleanliness and spatial layout and functionality influence customer satisfaction at theme restaurants. The results show that ambient conditions, cleanliness and spatial layout have significant influence towards customer satisfaction at theme restaurants. The most influential factor of servicescape dimensions towards customer satisfaction is spatial layout and functionality.
Item Details
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Khalid, Nurul Amirah UNSPECIFIED |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Keywords: | Customer satisfaction; Servicescape dimension; Servicescape; Theme restaurants |
| Date: | 2018 |
| URI: | https://ir.uitm.edu.my/id/eprint/21213 |
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