The purpose ofthis research is to examine the level of customer satisfaction towards the TRAFFIC COPS COUNTER service of District Police HQs, Simpang Tiga, Kuching by focusing on the staffskill, courtesy and efficiency, and also on the equipment used, site of the counter and the facilities thereof. There were 104 individuals (members of the public - traffic offenders) and 5 Police Personnel of Traffic COPS counter involved in
this research. Questionnaires were distributed to the respondents and data analysed. The result shows that the majority of respondents are quite satisfied with the staff competency, courtesy and resourcefulness and the equipment used in dealing with them, but are not quite satisfied with facilities such as directional signage, waiting area pertaining to space, convenience and comfort, toilet, vending machine and the rate of
compound imposed on traffic offences.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Atin, Paul Kundang UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations |
| Divisions: | Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management |
| Programme: | Bachelor Business Administration (Honours) (Marketing) |
| Keywords: | Customer’s satisfaction, traffic cops, counter service |
| Date: | 2001 |
| URI: | https://ir.uitm.edu.my/id/eprint/75051 |
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75051.pdf
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- Bilik Koleksi Akses Terhad | PTAR Kampus Samarahan 2, Sarawak
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