Relationship between customer experience and customer satisfaction in Staffield Country Resort / Nur Amalina Jamzit

Jamzit, Nur Amalina (2017) Relationship between customer experience and customer satisfaction in Staffield Country Resort / Nur Amalina Jamzit. [Student Project] (Unpublished)

Abstract

Customer experience can define as customer feels about the company and its offerings. When the company can provide more good service, customer will get interesting experiences and matches with their perceptions. This research study is about relationship the customer experience and customer satisfaction in Staffield Country Resort. I will make a survey to the customer of Staffield about their experience and satisfaction of service provided by that company. The questionnaire were distributed to 80 of respondents that visited Staffield Country Resort. Every customer has given different opinion about customer experience and their satisfaction in Staffield Coutry Resort. ln conclusion, the better experience can give satisfaction to customer; they can still return and stay longer to use the Staffield service.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Jamzit, Nur Amalina
2014192625
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mat Din, Syaidatul Zarina
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Johor > Segamat Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (HONS) Marketing
Keywords: Customer satisfaction
Date: 2017
URI: https://ir.uitm.edu.my/id/eprint/84274
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