Customer perception of Kedai Rakyat 1 Malaysia (KR1M) at selected outlet in Malaysia / Lina Syamimi Abu Bakar, Mohd Nurhairi Mohd Hassan Ng and Nor Ernizajura Jusoh

Abu Bakar, Lina Syamimi and Mohd Hassan Ng, Mohd Nurhairi and Jusoh, Nor Ernizajura (2013) Customer perception of Kedai Rakyat 1 Malaysia (KR1M) at selected outlet in Malaysia / Lina Syamimi Abu Bakar, Mohd Nurhairi Mohd Hassan Ng and Nor Ernizajura Jusoh. Masters thesis, Universiti Teknologi MARA, Terengganu.

Abstract

This study on Customer perception of Kedai Rakyat 1 Malaysia (KRIM) are aim to identify the customer acceptance of the services provided in terms of prices, products, promotions and also the location place by the selected Kedai Rakyat 1 Malaysia in Terengganu and Kelantan and also to enhance the perception of the customers towards of services quality and productivity of Kedai Rakyat 1 Malaysia (KRIM)

Metadata

Item Type: Thesis (Masters)
Creators:
Creators
Email / ID Num.
Abu Bakar, Lina Syamimi
UNSPECIFIED
Mohd Hassan Ng, Mohd Nurhairi
UNSPECIFIED
Jusoh, Nor Ernizajura
UNSPECIFIED
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Dollah, Hussian
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus
Programme: Executive Master Of Business Administration
Keywords: Customer Perception, Price, Product, Promotions, Place
Date: 2013
URI: https://ir.uitm.edu.my/id/eprint/89443
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