Items where Subject is "Purchasing. Selling. Sales personnel. Sales executives"

Article

Does consumer attitudes and perceived behavioral control impact the purchase intention of halal cosmetic products? / Zarith Delaila Abd Aziz and Norashikin Hussein. (2021) Advances in Business Research International Journal, 7 (2): 1. pp. 1-6. ISSN 2462- 1838

The impact of celebrity endorsement on millennials’ purchase intention towards local health and beauty product / Zarith Delaila Abd Aziz, Muhammad Khalil Omar and Shahira Ariffin. (2020) Advance in Business Research International Journal, 6 (2). pp. 92-102. ISSN (e-ISSN): 2462-1838

The impact of performance expectancy on purchasing travel products via online travel agents websites: gender as moderator / Safwan Marwin Abdul Murad ... [et al.]. (2021) Voice of Academia (VOA), 17 (1). pp. 116-128. ISSN 2682-7840

Initiative procurement documents : the difference between The United Kingdom and Malaysia / Nooriha Abdullah, Darinka Asenova and Stephen J. Bailey. (2016) Journal of Emerging Economies and Islamic Research, 4 (4). pp. 1-13. ISSN 2289 – 2559

Abridgment of traditional procurement and e-procurement: definitions, tools and benefits / Noraizah Abu Bakar ... [et al.]. (2016) Journal of Emerging Economies and Islamic Research, 4 (1). pp. 1-18. ISSN 2289 – 2559

Green marketing and its effect on consumers’ purchase behaviour: an empirical analysis / Norsiah Ahmad ... [et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (2). pp. 46-55. ISSN 2550-1429

The mediating effect of customer satisfaction on the relationship between service quality, relationship quality, relationship quality, perceived value, and perceived price towards repurchase intention in the fast food industry / Fatin Najua Ahmad Fuzir and Mohd Khirzan Badzli A Rahman. (2020) Social and Management Research Journal (SMRJ), 17 (2). pp. 371-397. ISSN 0128-1089

Mobile payment and e-wallet adoption in emerging economies: a systematic literature review / Faten Aisyah Ahmad Ramli and Muhammad Iskandar Hamzah. (2021) Journal of Emerging Economies & Islamic Research, 9 (2). pp. 1-39. ISSN (e-ISSN): 2289-2559

Free Market 3.0 #Ramadhanraya / Fuziatul Norsyiha Ahmad Shukri. (2022) e-Buletin JSKM, 8. ISSN 2637-0077

Continuous intention to use technology of online food delivery services among young adults / Shahira Ariffin …[et al.]. (2021) Advances in Business Research International Journa, 7 (1): 5. pp. 56-64. ISSN 2462-1838

Factors influencing online purchasing intention among private sector workers in Malaysia / Nini Hartini Asnawi …[et al.]. (2020) Advance in Business Research International Journal, 6 (2). pp. 30-36. ISSN (e-ISSN): 2462-1838

Factors influencing young consumers’ purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat. (2018) Advances in Business Research International Journal (ABRIJ), 4 (1). pp. 17-26. ISSN 2462-1838

Contract of sale: can parties terminate the contract due to movement control order? / Muhammad Asyraf Azni and Suria Fadhillah Md Pauzi. (2021) ASEAN Entrepreneurship Journal (AEJ), 7 (1). pp. 6-12. ISSN 2637-0301 (e-ISSN)

Compulsive online shopping in Malaysia / Chuah Soo Cheng, Ng Phaik Lian and Noor Rita Mohamad Khan. (2018) Advances in Business Research International Journal (ABRIJ), 4 (2). pp. 1-8. ISSN 2462-1838 (Unpublished)

Online purchasing behaviour among the younger generation / Cheong Su Ling and Susan Chin Tee Suan. (2012)

Awareness of social business in social media in Malaysia / Siti Hafizah Daud and Khatijah Othman. (2019) Management & Accounting Review (MAR), 18 (1): 8. pp. 139-166. ISSN 2550-1895

Analysis of the purchasing behaviour on skin care products among the younger generation / Fong Shieng Yee and Susan Chin Tee Suan. (2012)

An evaluation of business-to-business electronic commerce marketplaces (e-marketplaces) in Malaysia / Nor Azzyati Hashim, Mardziah Hashim and Rogayah Abdul Majid. (2007) Social and Management Research Journal (SMRJ), 4 (2). pp. 101-121. ISSN 1675-7017

University students’ purchase preferences towards foreign and domestic branded apparel / Hiew Shu Yin and Susan Chin Tee Suan. (2012)

International tourists purchase intention towards low-carbon tour packages / Teng-Yuan Hsiao, Pei-Ling Sung and Chia-Yun Lu. (2017) Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 9 (3). pp. 1-13. ISSN 1985-8914 ; 2590-3837

Visual merchandising and customers’ impulse buying behavior: a case of a fashion specialty store / Hadijah Iberahim ... [et al.]. (2019) International Journal of Service Management and Sustainability (IJSMS), 4 (1). pp. 1-24. ISSN 2550-1569

Benefits e-procurement system / Siti Zalipah Ibrahim. (2021) Advances in Business Research International Journal, 7 (1): 5. pp. 142-149. ISSN 2462-1838

Online purchase intention: explorations of the Facebook users’ psychological factors / Dilla Kartini Naradin ...[et al.]. (2018) Advances in Business Research International Journal (ABRIJ), 4 (2). pp. 20-31. ISSN 2462-1838 (Unpublished)

The development of a conceptual framework for mobile social commerce and purchasing decisions: a systematic literature review from 2010 – 2020 / Shirley Law Kheen and Mohd Nazri Mohd Noor. (2021) Social and Management Research Journal (SMRJ), 18 (2): 18. pp. 115-132. ISSN 0128-1089

Consumer brandswitching behavior: evidence from Malaysian smartphone users / Quah Li Ling, Santhi Govindan and Ravindran Radhakrishnan. (2018) e-Academia Journal, 7 (2). pp. 20-30. ISSN 2289 - 6589

Airline e-ticket online purchase intention among university student / Mazlina Mahdzar ...[et al.]. (2021) Advances in Business Research International Journal, 7 (2): 6. pp. 53-60. ISSN 2462- 1838

Vending machine purchasing experience among students in the university’s residential college / Mohamad Naqiuddin Md Mansor …[et al.]. (2018) Journal of International Business, Economics and Entrepreneurship (JIBE), 3 (SI). pp. 8-13. ISSN 2550-1429

Exploring factors influencing purchase intention on semi-prepared food among Malaysia consumers/ Hairunnisa Mohamad Ibrahim, Azuralisda Mohd Ghazali and Zuratulraha Jaafar. (2021) Journal of Tourism, Hospitality and Culinary Arts, 13 (2). pp. 21-32. ISSN 1985-8914 ; 2590-3837

Does halal logo influence Muslim purchase decision? A comparative study between extrinsic and intrinsic religious people / Waida Irani Mohd Fauzi...[et al.]. (2019) Voice of Academia (VOA), 15 (2). pp. 61-68. ISSN 2682-7840

Event sponsorship factors towards purchasing intention / Nur Farhana Mohd Sah ... [et al.]. (2020) Journal of International Business, Economics and Entrepreneurship (JIBE), 5 (2). pp. 73-79. ISSN 2550-1429

The prevalence of fast food consumption among undergraduates: evidence from Malaysia / Marziah Mokhtar, Sabariah Yusoff and Nur Aqilah Muhamad Murad. (2020) Advances in Business Research International Journal, 6 (2). pp. 133-143. ISSN (e-ISSN) 2462-1838

Exploring halal groceries purchase intention of Muslim customers at artisanal grocery stores / Nur Shahrulliza Muhammad … [et al.]. (2019) Advances in Business Research International Journal (ABRIJ), 5 (3). pp. 47-59. ISSN 2462-1838

The impact of friends, family members and subjective norm on intention to purchase halal personal care products: the moderating role of spiritual intelligence / Sulaiman Nawawi … [et al.]. (2018) Journal of Contempory Islamic Studies, 4 (2). pp. 51-68. ISSN 0128-0902

Exploring saving behaviour of pre-degree students: a study of Universiti Teknologi MARA Selangor Dengkil Campus / Siti Khadijah Omar, Marziah Mokhtar and Azlin Shafinaz Arshad. (2019) ASEAN Entrepreneurship Journal (AEJ), 5 (1). pp. 9-19. ISSN 2637-0301 (e-ISSN)

Factors affecting customers’ online purchasing behaviour: the mediating role of purchase intention / Abdul Kadir Othman... [et al.]. (2019) Insight Journal (IJ), 4 (13). pp. 143-155. ISSN 2600-8564

A study on precautionary steps in purchasing goods online / Yuhanza Othman... [at al.]. (2019) Insight Journal (IJ), 4 (14). pp. 156-165. ISSN 2600-8564

Rational or emotional? a study on organic grocery shopping/ Phang Ing @ Grace, Liew Fung Chai. (2019) International Journal of Service Management and Sustainability (IJSMS), 4 (2). pp. 1-30. ISSN 2550-1569

Green attitude and purchase intention towards environmental friendly product / Phuah Kit Teng … [et al.]. (2018) Journal of Emerging Economies & Islamic Research, 6 (1). pp. 1-9. ISSN 2289-2559

Purchasing behaviour on halal food products during movement control order (MCO): quantitative evidence from covid-19 pandemic / Sharifah Zannierah Syed Marzuki … [et al.]. (2020) ASEAN Entrepreneurship Journal (AEJ), 6 (2). pp. 16-21. ISSN 2637-0301 (e-ISSN)

'Their interesting pictures made me buy it’: exploring factors that influence Gen Y’s buying intention on Instagram / Tengku Elena Tengku Mahamad and Lucia Rivadeneira. (2021) Forum Komunikasi (FK), 16 (1): 5. pp. 43-63. ISSN 0128-2379 (e-ISNN)

Book Section

The extension of Technology Acceptance Model (TAM): effects of social media, facilitating conditions and perceived risk in online purchase in Saudi Arabia / Areeg Abdulghani Almowalad. (2018) In: The Doctoral Research Abstracts. IGS Biannual Publication, 13 (13). Institute of Graduate Studies, UiTM, Shah Alam.

Customer preferences in purchasing residential property : an interview survey / Norhayati Omar... [et al.]. (2019) In: The 6th International Accounting & Business Conference 2019. Secretariat of IABC 2019, 2019 . UiTM Cawangan Johor, Segamat Johor, p. 29.

The relationship between selling strategy and sales performance among salespersons / Wan Shahrul Aziah Wan Mahamad...[et al.]. (2018) In: International Business & Management Academic Colloquium 2018. Faculty of Business & Management, Universiti Teknologi MARA (UiTM) Cawangan Kedah, Merbok, Kedah, p. 10. ISBN 9789670314563

Analysis on acceptance level of Malaysian’s consumers towards purchasing the imported rice: case study at Jasin, Melaka / Luqman Hakim Zulkifle and Nabila Huda Aziz. (2018) In: Plantation Management Exhibition & Seminar (PIMES). Faculty of Plantation and Agrotechnology, Kampus Jasin, p. 97.

Monograph

Customers' purchase intention of new product from Umarie Company / Anis Suhaila Ahmad Sufian. (2018) Industrial Training. Faculty of Business and Management, Segamat, Johor. (Unpublished)

A study on the factors that influence customers intention to purchase of farmers product: a case study on FAMA market in Jerantut, Pahang / Nurhaini Ibrahim. (2013) Industrial Training. Bachelor Of Business Administration (Hons) Marketing, Universiti Teknologi MARA, Kelantan. (Unpublished)

A study on the factors that influence customer's intention to buy organic product / Nadiah Shihnan. (2018) Other. Bachelor of Business Administrations (Hons) Marketing, Segamat, Johor.

Thesis

A study on purchase behavior of cosmetic among youth female: a case study in Besut, Terengganu / Nor Atirah Ab. Rahman. (2014) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Online shopping orientation among tourism students in UiTM / Diyana Abd. Rohman, Norazuwaaireen Othman and Zafirah Noorsharifuzan. (2015) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Melaka.

A study on factors that influence customer purchase decision in online shopping / Rashidah Abdul Rashid. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

Selection of house for purchase decision by using Fuzzy PROMETHEE / Muhammad Salman Abdull Malik. (2021) Degree thesis, thesis, Universiti Teknologi MARA Perlis.

The effect of inventory turnover on financial performance of retail supermarket in Malaysia / Nor Aziemah Abdurrasik. (2020) Degree thesis, thesis, Universiti Teknologi MARA, Sabah.

Consumer buying behavior of luxury branded good / Darel Nicol Luna Anak Agam… [et al.]. (2013) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

ICT procurement officer competency measurement model for Malaysia public sector / Azran Ahmad. (2021) PhD thesis, thesis, Universiti Teknologi MARA.

The effect of brand equity on consumer purchase intention : a study of SMEs frozen food product in Kota Bharu / Rosmaliza Alias. (2014) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

The determinants of house buyers' purchase decisions in Kota Bharu, Kelantan: a case of PMBK Development sdn. bhd. (PMBKD) / Nor Aliza Baharuddin, Puteri Nor Rhubiatul Adawiyah Mohd Zulkifli and Zarina Ismail. (2021) Masters thesis, thesis, Universiti Teknologi MARA, Kelantan.

The effectiveness of tamagotchi purchase with purchase (PWP) promotion at Parkson Grand Sungei Wang Plaza, Kuala Lumpur / Anita Daud. (1997) Degree thesis, thesis, Universiti Teknologi MARA.

Is it price a key factor that determined by consumers in buying car? A case study: Kota Bharu / Nor Hazirah Jaya Mara. (2011) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Kelantan.

The influence of social networking towards the intention to purchase among youth in IPTA and IPTS in Bandaraya Melaka / Idzam Fahmi Mahpul, Nasuha Johari and Nur Syazanani Roslan. (2016) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Melaka.

Factor influence customer acceptance to invest in Islamic gold dinar in Kota Bharu, Kelantan / Nik Nur Amalina Mamat@ Nik Mohamed. (2013) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Factors that influence customer’s purchase intention of organic and healthy food in Kota Bharu / Muhammad Hafizuddin Mat Nawi. (2012) Degree thesis, thesis, Universiti Teknologi MARA, Kelantan.

Interactive menu ordering system for Pizza Hut / Aznida Md. Azian. (2000) Degree thesis, thesis, Universiti Teknologi MARA (UiTM).

E-commerce websites performance towards online purchasing satisfaction / Muhamad Syamim Hannan Mohd Asri. (2016) Degree thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

Modelling factors influencing brand experience and its consequences on Malaysia’s national automotive brands / Wan Nadiah Mohd Nadzri. (2017) PhD thesis, thesis, Universiti Teknologi MARA.

The impact of motivational factors, social sites, and affinity of Gen Y towards mobile phone purchase decision / Azrul Azwan Redzuan. (2015) Masters thesis, thesis, Universiti Teknologi MARA Cawangan Sarawak.

A study on push and pull factors of consumers purchase decision to stay in boutique hotel Melaka / Norshafika Zahira Tuan Ab Aziz, Nur Atiqah Liyana Rohizad and Syuhaidah Hamdi. (2016) Degree thesis, thesis, Universiti Teknologi MARA, Cawangan Melaka.

Student Project

Factors influencing consumers impulse online buying on clothing and accessories case study: students of Cosmopoint College of Technology Campus Kota Kinabalu 2 / Marsha Babie A. Mojitoh. (2014) [Student Project] (Unpublished)

Factors purchasing patterns of eco-friendly cosmetics and beauty care products / Siti Syuhada Ab Azib. (2019) [Student Project] (Unpublished)

The factors influencing consumers' attitude towards online shopping in Kuching, Sarawak / Dayang Hanisah Abang Affendie. (2016) [Student Project] (Unpublished)

The intention to purchase imitation apparels among Generation Y / Muhammad Zahirul Hakim Abd Aziz. (2018) [Student Project] (Unpublished)

Factors that influence online repurchase intention among customers in Melaka Tengah / Nurfarrahain Abd Malik. (2018) [Student Project] (Unpublished)

Customer review on Kinrara Resort, Selangor through booking.com and Agoda / Edina Abd Rahman and Nurannisa Syifa Abd Shukor. (2018) [Student Project] (Unpublished)

The impact of corporate social responsibility (CSR) on customer purchasing behavior : a case study in Kuala Lumpur on QSR Brands (M) Holding Sdn Bhd (KFC Holding) / Nur Azimah Abd. Latiff. (2013) [Student Project] (Unpublished)

Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek. (2019) [Student Project] (Unpublished)

A study to find out the reasons why car dealers sales declined / Sany Abdillah Hj. Ahmad. (2006) [Student Project] (Unpublished)

Customers buying pattern on sportswear brand name clothing in Sibu / Khalid Abdul Hakim. (2005) [Student Project] (Unpublished)

A research on the purchasing behavior of UiTM students on sunglasses / Salmah Abdul Hamid. (2008) [Student Project] (Submitted)

The promotion activities by CIMB wealth advisor for 3G ELI products / Aiman Ariff Abdul Majid. (2009) [Student Project] (Unpublished)

Customers acceptance on BTC Bakery single bun from 4P's perspectives / Amal Nur Hurul Ain Abdul Rahman. (2015) [Student Project] (Unpublished)

Factors that contribute to the sales performance of product customization at Proseeska / Liyana Atiqah Abdul Rahman. (2008) [Student Project] (Unpublished)

Factors influencing consumer purchase decision towards Peugeot car / Noor Haliza Abdul Rahman. (2013) [Student Project] (Unpublished)

Factors affecting sales decline: a case study of sky simulator / Nur'Jasmin Abdul Rahman. (2018) [Student Project]

A case study to increase sales of Padu*Mobile: the product of HeiTech Padu Berhad / Nor Atiqah Abdul Razak. (2010) [Student Project] (Unpublished)

A study on the customers purchasing behaviour on chocolate / Anna Nointin @ Norsuhana Abdullah. (2007) [Student Project] (Submitted)

The effect of personal characteristics of salesperson on customers in direct selling / Mohd Zaideen Abdullah. (2012) [Student Project] (Unpublished)

Determination price of gold in Malaysia / Nurul Anisya Nadiah Abdullah. (2013) [Student Project] (Unpublished)

Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar. (2019) [Student Project] (Unpublished)

Customer satisfaction towards sales services provided by showroom sales staff at Sime UEP Properties Berhad Subang Jaya / Hasrol Amri Abu Yazid. (2006) [Student Project] (Unpublished)

A study on purchasing behaviour of Telekom Malaysia staff at Wawasan Plaza, Kota Kinabalu on perfume / Asnita Adnan. (2007) [Student Project] (Submitted)

Customer purchase intention towards sports fitness supplement products / Azri Aidi Adus. (2016) [Student Project] (Unpublished)

A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin. (2014) [Student Project] (Unpublished)

Consumer buying behavior of luxury branded good / Darel Nicol Luna Agam … [et al.]. (2013) [Student Project] (Unpublished)

Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu. (2020) [Student Project] (Unpublished)

Factors influencing youth’s online purchasing intention / Mohamad Fidry Ahmad. (2019) [Student Project] (Unpublished)

The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad. (2018) [Student Project] (Unpublished)

Determinants of housing purchasing decision among buyers in Klang Valley / Muhammad Idzuddin Ahmad Nazir and Hazirah Md. Nor. (2014) [Student Project] (Unpublished)

Customers' purchase intention of new product from UMORIE Company / Anis Suhaila Ahmad Sufian. (2018) [Student Project]

Promotional activities in increasing sales by Ikhlas Consultant & Services, Skudai / Fifizilla Ahmad Sukaimi. (2011) [Student Project] (Unpublished)

Theory of planned behavior influencing female purchase intention towards Tati Skincare product / Intan Nadirah Ahmad Zaain. (2019) [Student Project] (Unpublished)

Strategic approach in competitive and sales workflow analysis - a case study for neural / Farah Wahida Ahmad Zulkifle. (2006) [Student Project] (Unpublished)

Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri. (2019) [Student Project] (Unpublished)

Consumer perception on green products of Warung Seni towards purchase intention among young tourists / Annabelle Ambrews and Muhammad Nur Faiz Amran. (2014) [Student Project] (Unpublished)

An empirical of study on consumer behavior in purchasing green label products / Shahiela Amir. (2010) [Student Project] (Submitted)

Research report on purchasing behavior of UiTM Sabah students on pendrive / Hussainie Amjah. (2008) [Student Project] (Submitted)

Factors influencing purchase intention behaviour among female young generation on halal collagen beauty drinks / Ainol Asyikin Annuar. (2015) [Student Project] (Unpublished)

The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal. (2016) [Student Project] (Unpublished)

Magazine advertisement : to what extent does it influence purchasing behavior regards cosmetics among career women in Kota Kinabalu / Ringgan Apat. (2008) [Student Project] (Submitted)

A research on factors that associated considerations of buying houses among residence in Taman Jaya Diri, Sepanggar / Norhaini Asgan and Shafizah Saleh. (2014) [Student Project] (Unpublished)

The Word-Of-Mouth (WOM) : a case study of lenovo's smartphone toward consumer purchase behaviour in Kota Kinabalu / Norasimah Asim. (2014) [Student Project] (Unpublished)

A study on consumer behavior: consumers purchasing behavior toward green products / Azianun Asin. (2010) [Student Project] (Submitted)

Factors influencing customer purchase intention in shopping mall among millennials at Plaza Pelangi / Mohamad Faizzuddin Asli. (2018) [Student Project] (Unpublished)

A case study in Perodua KK : the effect of price, size and auto salespeople behaviour on the sales of Perodua's product / Fatimah Awang Tengah. (2013) [Student Project] (Submitted)

Factors influencing customer’s purchase intention towards Halal cosmetics among young adults / Azaliana Ayob. (2019) [Student Project] (Unpublished)

Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir. (2015) [Student Project] (Unpublished)

Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar. (2019) [Student Project] (Unpublished)

Determinations of millennial impulse online purchase decision: a case of UiTM Kampus Melaka student’s / Muhammad Nur Akmal Bachok @ Akib. (2018) [Student Project] (Unpublished)

Factors influencing customers purchase intention towards organic food in Malaysia / Nurdiyana Madihah Badrul Hisham. (2019) [Student Project] (Unpublished)

A study on purchase intention towards AgroMas brand / Roemilia Baharin. (2015) [Student Project] (Unpublished)

Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun. (2019) [Student Project] (Unpublished)

Factor influencing consumers continuity making purchasing decision buy pirated product / Mohd Azlan Bakhari. (2013) [Student Project] (Unpublished)

Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan. (2019) [Student Project] (Unpublished)

A study on marketing mix towards customer purchase intention for Azet Vision (M) Sdn Bhd / Nur Hafiza Basri. (2018) [Student Project] (Unpublished)

Consumer intention to shop at Golden Dragon City Supermarket / Lencydelyn Biki. (2015) [Student Project] (Unpublished)

The influence of WOM (Word of Mouth) in decision making to visit Tamu KPD / Brilliant Bubudan Majalu. (2014) [Student Project] (Unpublished)

A study on : the influences of promotions towards awareness of customer about Islamic banking / Asmaa’ Che Rahmat. (2010) [Student Project] (Unpublished)

Expertise of salesperson influence customer purchase decision: A case study on Kemudi Timur Elektronik Sdn Bhd / Nor Hasniah Che Sulaiman. (2014) [Student Project] (Unpublished)

A descriptive study of purchase intention towards residential property : Ecoworld development group berhad in Malaysia / Nur Asima Damsiah. (2018) [Student Project] (Unpublished)

A study on purchase intention towards luxury designer and counterfeit version of fashion clothing / Nurulfifadillah Din. (2014) [Student Project] (Submitted)

The effectiveness of Borneo Textile Corporation Sdn Bhd`s promotion strategy towards customer purchase decisions / Nazratul Radiah Duyok. (2008) [Student Project] (Unpublished)

A study on the buying behaviour of mobile phone by the population in the district of Tambunan / Jenus @ Clebester Gansau @ Petrus. (2007) [Student Project] (Submitted)

Purchasing behavior of UiTM students (Sabah branch) on women's haircut / Carl George. (2008) [Student Project] (Submitted)

Consumer buying behaviour of tourism product: a case study of travel agent in Wisma Sabah / Debs Girard Dos. (2010) [Student Project] (Submitted)

Online purchase intention among employees in DRB Hicom Defence Technologies Sdn Bhd / Ummi Farhana Hamizal. (2019) [Student Project] (Unpublished)

Factors that influence the selection of takaful amongst state government staff at Dungun / Ahmad Fadhlullah Hamzah. (2009) [Student Project] (Unpublished)

Factors contributing to post-purchase regret: a study among millennial shopper in UiTM Bandaraya Melaka / Nor Dhabitah Haron. (2019) [Student Project] (Unpublished)

Purchasing Behavior of UiTM Student Sabah Branch on Belt / Haslina Hasan. (2007) [Student Project] (Submitted)

Factors affecting the decline in sales of palm oil at RISDA Melaka for the January-June 2010 / Khadijah Hashim. (2010) [Student Project] (Unpublished)

The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin. (2014) [Student Project] (Unpublished)

Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim. (2019) [Student Project] (Unpublished)

Awareness of Muslim in Nilai and Seremban, on buying halal product at local supermarket / Nurul Hanis Hasim. (2022) [Student Project] (Submitted)

A study on purchasing behavior of UiTM students (male) Sabah branch on men's perfume / Yusrafie Hussein. (2007) [Student Project] (Submitted)

Factors affecting consumers’ purchase intention towards organic skincare products / Asiah Ibrahim. (2018) [Student Project] (Unpublished)

Factors influencing the purchasing decision of Giffarine's products among customers in Malaysia / Asmida Ibrahim. (2017) [Student Project] (Unpublished)

Perception of customers on the most important criteria to be effective salesperson in TPM Technopark Sdn Bhd / Mohamad Zaini Ibrahim. (2011) [Student Project] (Unpublished)

Understanding factors influencing hybrid car purchase intentions / Rohhamiza Ibrahim. (2013) [Student Project] (Submitted)

Factor that influence purchase intention of counterfeit product among university students in Kedah / Nur Nasuha Idris. (2015) [Student Project] (Unpublished)

Factors influencing purchase intention of counterfeit products (CDs, DVDs, and downloading music) / Noorhaida Ismail. (2007) [Student Project] (Unpublished)

Effectiveness of the current promotion strategies on Takaful Hawa Plan: Takaful Malaysia Berhad, Malacca Branch / Norliza Ismail. (2004) [Student Project] (Submitted)

A study on factors that can influence consumer's purchase intention of green product / Nur Hamizah Ismail. (2017) [Student Project] (Unpublished)

Determinants affecting house purchase intention among selected consumers in Johor Bahru / Nurul Rabihah Ismail. (2018) [Student Project] (Unpublished)

Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail. (2019) [Student Project] (Unpublished)

Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin. (2014) [Student Project] (Unpublished)

Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal. (2019) [Student Project] (Unpublished)

Factors that influence the purchase intensity of pirated products (CDs/DVDs) / Noranisha Jamaludin and Nur Farah Suhaimi. (2013) [Student Project] (Unpublished)

Consumers' attitude towards purchasing counterfeit jeans / Dick @ Mustapha James Kilong. (2010) [Student Project] (Submitted)

Purchasing behavior of UiTM students, Sabah branch on chocolate / Gladys Juita James Noah. (2007) [Student Project] (Submitted)

Understanding consumer buying behavior towards fast food restaurant in Kota Samarahan / Nurul Atiqah Jamil. (2015) [Student Project] (Unpublished)

Consumers purchase decision towards sunnah products in Sabah / Nur Hidayah Japli. (2016) [Student Project] (Unpublished)

Research report on purchasing behavior of UiTM Sabah students on sport shoe / Joy Hardey Javil. (2007) [Student Project] (Submitted)

Buyers purchasing behavior in buying houses from Lembaga Pembangunan Perumahan Dan Bandar ( LPPB ), Sabah / Nur' Aini Jenar. (2008) [Student Project] (Submitted)

A study on purchasing behavior of UiTM Sabah's female students towards lipstick / Nur' Aini Jenar. (2007) [Student Project] (Submitted)

The impact of customers interaction on social media towards brand awareness among students UiTM Cawangan Melaka Kampus Alor Gajah / Nurul Afifah Aniqah Johari. (2020) [Student Project] (Unpublished)

Automotive price reduced (Perodua); Factors that contribute the sale of automobile: The case of Perodua Alamesra Kota Kinabalu / Nurhamidah Kaharuddin. (2014) [Student Project] (Unpublished)

Determinants of purchasing intention on e-ticketing system among working adults in Malaysia / Nur Izzati Kamarulzaman. (2020) [Student Project] (Unpublished)

Young consumer’s green purchasing intention: case study in Bangi Selangor / Nurul Suhaida Adila Kamarulzaman. (2013) [Student Project] (Unpublished)

Purchasing behavior on necklaces among the UiTM Sabah students / Suharti Kamdi. (2007) [Student Project] (Submitted)

The factors that contribute to the significant growth towards demand for health insurance / Nur Azmira Kamsin. (2015) [Student Project] (Unpublished)

To determine the factors that influence customer buying behaviour (Generation Y) towards purchasing Amanah Saham Nasional Berhad (ASNB) products / Mohammad Iskandar Karib and Nor Ain Nadia Zamran. (2014) [Student Project] (Unpublished)

Purchasing behavior of green consumers: the case of the Body Shop Sabah / Jeselin Kensoi. (2010) [Student Project] (Submitted)

The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol. (2016) [Student Project] (Unpublished)

A study of purchasing behavior towards backpack / Kenny Laurence. (2008) [Student Project] (Submitted)

Kajian penglibatan bumiputera dalam industri kecil dan sederhana (IKS) - Pengusaha Perabot: Tumpuan di bahagian bahagian Sarikei, Sibu dan Betong / Othman Let ... [et.al.]. (2002) [Student Project] (Unpublished)

A study on purchasing behavior of UiTM Sabah's students towards mobile phone brands / Julia Lily. (2007) [Student Project] (Submitted)

Purchasing behaviour of UiTM students Sabah branch on high heels / Elvinji J.A. Loijon. (2007) [Student Project] (Submitted)

A research on purchasing behavior of UiTM Sabah student on magazines / Easter M. Subinon. (2007) [Student Project] (Submitted)

Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain. (2018) [Student Project] (Unpublished)

A study on measuring the potential of Batu Berendam as a new location for booker branch in Melaka / Masdalipah Mahmood. (1998) [Student Project] (Submitted)

The relationship of salesmanship personality towards sales performance / Aronick Edward Majimbun. (2013) [Student Project] (Unpublished)

A study on purchasing behavior of UiTM Sabah's female student towards purses / Shelbeth Ann Malison. (2007) [Student Project] (Submitted)

A study on dealers’ perception towards services provided by Telekom Cellular Sdn. Bhd –TMTOUCH / Rahaidawiah Masood. (1999) [Student Project] (Submitted)

A study of customer intention to repurchase 1Aslah product, Bank Rakyat / Mohd Aspi Mastar. (2010) [Student Project] (Submitted)

Customer satisfaction towards the effectiveness of insurance agent : the case of Kota Belud / Mohd Hizami Mat. (2012) [Student Project] (Unpublished)

Influences on organizational purchase: a case study of an automotive industry / Noor Baizura Mat Yusof. (2007) [Student Project] (Unpublished)

Factors that influence consumer purchase decision: case of Petronas Dagangan Berhad / Nor Baizura Mat Yusof. (2009) [Student Project] (Unpublished)

A study on purchasing behaviour of UiTM students Sabah branch on socks / Norliana Matasan. (2008) [Student Project] (Submitted)

The role of Halal awareness and Halal certification in influencing Malaysian intention to purchase Halal food and non-food products in Johor / Khadijah Maulad Bahrol and Nor Fasihah Supangat. (2014) [Student Project] (Unpublished)

A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan. (2018) [Student Project] (Unpublished)

Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan. (2019) [Student Project] (Unpublished)

Factors affecting home buyers’ purchase decision in Bandar Laguna Merbok, Sungai Petani / Wan Nur Safirah Meor Zainuazmi and Ummu Kalsum Jahauddin. (2018) [Student Project] (Unpublished)

Purchase intention among young generation towards imitation products / Mohd Aliff Farhan Miat and Nurzafirah Mohd Zamri. (2014) [Student Project] (Unpublished)

Factors influencing customers repurchase intentions (loyalty) towards caterpillar's product / Freda Fairuza Mohadalah. (2010) [Student Project] (Submitted)

A study on customer satisfaction on internet services provided by Telekom Malaysia Berhad at Kuala Terengganu Branch / Suriani Mohamad @ Khalid. (2002) [Student Project] (Submitted)

The conflicts faced by salesperson when handling channel members at Faiza Marketing Sdn Bhd (retailers, wholesalers, restaurants & food institutions): a case study of Faiza Marketing Sdn Bhd / Mohamad Shahrul Fitri Mohamad Dzoha. (2014) [Student Project] (Unpublished)

Factors influencing Malaysian Generation Y’s intention to purchase counterfeits of luxury brands product / Norfarhana Mohamad Fuad. (2015) [Student Project] (Unpublished)

The online purchase intention among graduates / Mohamad Faizul Mohamad Zali and Aidi Shahrizad Kusim. (2013) [Student Project] (Unpublished)

Buying behaviors towards branded apparel among generation (Y) / Nuraini Syafiqah Afifah Mohamed Afiah. (2015) [Student Project] (Unpublished)

The factors that influence visitor’s purchasing decision tour packages to Pulau Payar Marine Park, Kedah / Nuraini Mardiah Mohamed Nasir, Nur Izzati Alias and Siti Nor Farhana Mohd Said. (2015) [Student Project] (Unpublished)

Factors influencing consumer’s impulse purchase behaviour among Faculty of Business and Management students in UiTM Cawangan Melaka Kampus Bandaraya Melaka / Nazwa Nurshahida Mohamed Nazaruddin. (2019) [Student Project] (Unpublished)

Purchasing behaviour of phone users tend to buy smartphone / Mohammad Syazwan Mohammad Rodhi. (2019) [Student Project] (Submitted)

Factors that influence purchase of group health insurance by employer / Nurul Naima Mohammad Sukri. (2010) [Student Project] (Unpublished)

The impact of celebrity endorsement on customers buying behaviour towards millennials in Melaka Tengah / Farith Azizi Mohayyaddin Abdul Kader. (2018) [Student Project] (Unpublished)

The factors that contribute to the performance of procurement staff in Holcim Malaysia Sdn. Bhd. / Mohd Fahmy Mohd Abdul Rahman and Nur Fatimah Razali. (2014) [Student Project] (Unpublished)

The effectiveness of the promotional tools in creating awareness to current and potential clients of Islamic Banking and Finance Institute Malaysia / Noor Nadirah Mohd Adam. (2008) [Student Project] (Unpublished)

A study on the intention to purchase Halal cosmetics product among Generation-Y / Nurlyiana Mohd Ali. (2016) [Student Project] (Unpublished)

Purchase intentions of branded sporting goods in Melaka / Muhammad Fathul Bari Mohd Amin. (2020) [Student Project] (Unpublished)

Determinants of industrial purchaser buying behavior between Mecomb Sime Darby and Instron customers / Zati Azlinda Mohd Azam and Nurhidayah Mohamad Yusof. (2014) [Student Project] (Unpublished)

The factors that affect the purchase decision of furniture in Islamic concept / Asyila Sasha Mohd Hanif and Muhammad Nazmi Mat Nor. (2014) [Student Project] (Unpublished)

A study of factors that influence customers satisfaction towards online shopping in Klang Valley / Marina Mohd Kasim. (2015) [Student Project] (Unpublished)

The impact of E-Wom on Gen-Y purchasing decision / Atiqah Nabilah Mohd Noh. (2016) [Student Project] (Submitted)

Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie. (2019) [Student Project] (Unpublished)

A study on customers’ satisfaction toward online shopping / Nor Azimah Mohd Razali. (2012) [Student Project] (Unpublished)

Factor effecting consumers' purchasing behavior in making online hotel reservation / Nur Ain Mohd Rosli. (2018) [Student Project]

Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait. (2019) [Student Project] (Unpublished)

Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali. (2019) [Student Project] (Unpublished)

The efficacy of celebrity endorsement towards youngsters in purchase decisions / Syara Izreen Mohd Shahrir. (2020) [Student Project] (Unpublished)

Factors influencing students’ intention to purchase counterfeit sport products / Mohamad Syafiq Mohd Sharif. (2019) [Student Project] (Unpublished)

The effectiveness of A'famosa road show promotion for the year 2005 / 2006 / Amir Hussein Mohd Shariff. (2007) [Student Project] (Unpublished)

Factors affecting purchase decision among millennias towards smartphone in Shah Alam / Muhammad Hairi Hizwan Mohd Terudin. (2019) [Student Project] (Unpublished)

Purchasing behavior UiTM students (Sabah branch) on shampoo / Dg Zuraidyah Mohd Yunus. (2007) [Student Project] (Submitted)

Influence of social media towards customer purchase intention: case of Nissan Malaysia passenger vehicle / Siti Nurul Suraya Mohd Yusoff, Nor Emira Ismail and Norfaraliza Harun. (2018) [Student Project] (Unpublished)

The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli. (2018) [Student Project] (Unpublished)

A study on factor influencing purchase intention of smartphone among university students in Melaka / Muhammad Zul Fathi Mohd Zulkifli. (2020) [Student Project] (Unpublished)

A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad. (2014) [Student Project] (Unpublished)

Awareness of online scams among residents in Kg. Bukit Kapar, Selangor / Noor Athirah Mohiden. (2022) [Student Project] (Submitted)

A study on the purchasing behaviour of the staff of ministry of local government and housing on hand phones / Jostivita Mosipil @ Mary Jeaniffer. (2007) [Student Project] (Submitted)

Factor influencing customer online purchase intention in cosmetic products / Nur Shafiqa Muhammad Marzuki. (2019) [Student Project] (Unpublished)

Factors affecting the performance of airline ticket sales of Malaysia Airlines System Berhad / Anis Amira Mukhtar@Muhammad. (2011) [Student Project] (Unpublished)

A study on purchasing behavior of UiTM Sabah's students towards bracelet / Vivie Murhizawatie Murkam. (2008) [Student Project] (Submitted)

Trends of consumption and purchase intention towards organic food / Aishah Musa and Nor Azirah Ahmad. (2017) [Student Project] (Unpublished)

Factors influencing consumer purchase decisions of Celcom prepaid plan at Bandar Baru Klang, Selangor / Juhari Musleh. (2010) [Student Project] (Unpublished)

Factors influencing consumers’ purchase intention towards Takaful Ikhlas products in Kuala Lumpur / Mohd Mustaqim Mustaffa. (2011) [Student Project] (Unpublished)

The perception of Islamic hire purchase facility: a case study among staff in Jabatan Pelajaran Negeri Kelantan / Noradilah Mustapa. (2013) [Student Project] (Unpublished)

Purchasing behavior of UiTM student ( Sabah branch ) on bun / Ronahlizah Mutang. (2007) [Student Project] (Submitted)

Factors influence non-Muslim intention to purchase halal food products / Husna Izzati Naezam. (2018) [Student Project] (Unpublished)

A study on the importance of halal certificate on customer's buying decision / Noranas Nasip Serak. (2014) [Student Project] (Unpublished)

Purchasing fruits at retail store: assessing customer satisfaction / Nurul Afifah Nasir & Nur Suhaida Suboh. (2017) [Student Project] (Unpublished)

Factors affecting purchase and repurchase intention of Samsung Galaxy Smartphone in Melaka / Muhammad Fahmi Nazarudin. (2018) [Student Project] (Unpublished)

The influence of food packaging elements in consumer food purchase decision / Zulfaiq Nazarudin. (2014) [Student Project] (Unpublished)

To study the factors influencing millennial’s purchasing behavior towards smart phones / Muhammad Afiq Noor Azam. (2020) [Student Project] (Unpublished)

Factor affecting purchasing intention towards green products among Generation Y in Malacca City / Nur Anis Nor Azlan. (2018) [Student Project] (Unpublished)

Exploring intention of college students to subscribe takaful or insurance scheme in Selangor / Nurul Afiqah Nor Rizal. (2022) [Student Project] (Submitted)

Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin. (2019) [Student Project] (Unpublished)

Consumers' acceptance of locally produced snack-Agromas (chip ubi kayu) / Norfariza Nordin. (2006) [Student Project] (Unpublished)

A study on factors influencing the adoption of electronic payment / Nashroy Andryan Nurali. (2014) [Student Project] (Unpublished)

Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman. (2019) [Student Project] (Unpublished)

Factors influencing purchase intention of tourists in selection of travel agency : Kota Kinabalu, Sabah / Adisti Adintya Patar. (2015) [Student Project] (Submitted)

A study on the contributing factor that influence the effectiveness of the selling up TM Point package affecting customer conversion rate / Dk Nurul Atiqah Pg Othman. (2014) [Student Project] (Unpublished)

The relationship of perceived value and intention to purchase : a children's apparel perspective / Aloysia Thecla Philip. (2014) [Student Project] (Unpublished)

Kajian mengenai sambutan orang ramai dan masalah yang di hadapi oleh peniaga-peniaga di Pasar Besar (Moden) Gombak / Razali Hj. Piee … [et al.]. (1987) [Student Project] (Unpublished)

A study on the perception of consumer towards the implementation of Goods and Service Tax (GST) on the 1st of April 2015 within Kota Kinabalu Higher Education Institution / Mohammad Syadiqin Rambli and Fazril Haniff Hamsad. (2015) [Student Project] (Unpublished)

Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin. (2017) [Student Project] (Unpublished)

Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail. (2017) [Student Project] (Unpublished)

The study of the consumer purchase intention of North Borneo University College (NBUC) through the social media used, Facebook / Vegayalin Celorince Robert. (2016) [Student Project] (Submitted)

Purchasing behavior of UiTM students Sabah branch on high heels / Noor Hanis Rodin. (2007) [Student Project] (Submitted)

A study on purchasing behavior of UiTM Sabah's on mineral water / Zurinah Ronsen. (2008) [Student Project] (Submitted)

Influence of celebrity endorsement on purchase intention toward smartphones among Gen Y / Rusydee Aqim Roslam. (2018) [Student Project] (Unpublished)

The impact of promotional activities to customer's purchasing behaviour for Pemasaran Melaka Sdn. Bhd. / Ridzwan Hafidz Rosli. (2014) [Student Project] (Unpublished)

Elektrisola Malaysia Sdn. Bhd : A study on the internal customer perception towards purchasing department service functions / Rozita Halina Rosli. (1999) [Student Project] (Submitted)

Perceived risks and consumer online purchase / Ayuni Thaherah Ruslin and Nuralya Ashikin Md Nor. (2017) [Student Project] (Unpublished)

The purchasing behavior of UiTM students on hair gel / Mohd Nizam S. Ashraff. (2007) [Student Project] (Submitted)

Labeling of food products and purchase decision among staffs of Pejabat Perbendaharaan Negeri Selangor for the year 2008 / Noor Syahidah Saadon. (2008) [Student Project] (Unpublished)

Students purchase intention towards counterfeit luxury fashion products / Nur Faziana Saadon. (2015) [Student Project] (Unpublished)

Factors influence student’s online purchase intention through travel agency sites / Muhammad Farid Sabri. (2018) [Student Project] (Unpublished)

The effectiveness of Instagram influencer towards consumers purchase intention / Norasnida Sahak. (2019) [Student Project] (Unpublished)

Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril. (2020) [Student Project] (Unpublished)

To study the factors considered on purchasing decision for residential property: a study on IOI Properties Berhad / Sharifah Haslinda Said Alwi. (2013) [Student Project] (Unpublished)

Customers’ perception and experience in purchasing local fresh fruits from retail shops in Alor Gajah, Melaka / Syed Muhamad Anasrullah Said Hamzah. (2018) [Student Project] (Unpublished)

Factors that influence purchase intention in buying house: a case study in matrix concepts Holdings Bhd Negeri Sembilan/ Mohd Arif Faiz Saifuddin. (2018) [Student Project]

Factors affecting purchase intention toward online shopping / Azlan Sairin. (2014) [Student Project] (Submitted)

Determinants affecting the purchase intention of foreign brands among selected millennials in Kuala Lumpur / Siti Nur Ain Salih. (2019) [Student Project] (Unpublished)

Factors influence the public’s willingness to purchase life insurance policy / Shazana Samad. (2011) [Student Project] (Unpublished)

Purchasing behaviour of UiTM students Sabah branch on T-shirt / Suziana Sandhu. (2008) [Student Project] (Submitted)

A study on the factors affecting the acceptance of internet banking among Sabah SMEs / Noor Famieza Santara. (2015) [Student Project] (Unpublished)

Factors influence the public’s willingness to purchase life insurance policy / Siti Munirah Sarif. (2010) [Student Project] (Unpublished)

The effects of COVID-19 pandemic towards consumer behavior: a case study in Pasir Mas, Kelantan / Nurul Amirah Saupi. (2022) [Student Project] (Submitted)

Factors influence the intention to purchase a house among community in Batu Gajah, Perak / Syed Mohamad Azamuddin Sayd Bekari. (2018) [Student Project] (Submitted)

The effectiveness of procurement department towards the process of purchasing goods at Petrofac Malaysia / Ahmad Adiputra Selamat. (2009) [Student Project] (Unpublished)

Compulsive buying behavior among workers in PDT Jelebu and Naza Sdn. Bhd. / Noramarina Selamat and Nur Asikin Redzwan. (2015) [Student Project] (Unpublished)

House purchase intention among bumiputera youth in Klang Valley / Muhammad Ali Arief Shah Fiesal. (2018) [Student Project] (Unpublished)

The risks of travel online booking / Nur Shanajeeha Shamsuddin. (2017) [Student Project] (Unpublished)

Study the factors that influence the purchase intention towards Amanah Saham Bumiputera 2 (ASB 2) / Mohd Shahrul Affendy Sharib. (2016) [Student Project] (Unpublished)

Factor that influence e-travel purchase among university students / Nur Amira Hanis Sharifudin, Siti Nur Aqilah Md Hussin and Maizatul Akmar Amiruddin. (2015) [Student Project] (Unpublished)

Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil. (2019) [Student Project] (Unpublished)

Factors influencing customer's intention to purchase organic product/ Nadiah Shihnan. (2018) [Student Project] (Unpublished)

The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis. (2008) [Student Project] (Unpublished)

A study the decision making towards government’s servant on buying Takaful (Islamic insurance) / Siti Zawiyah Shuib and Nur Amirah Mohd Nazri. (2013) [Student Project] (Unpublished)

Values that influencing green product purchase intention / Erna Smith Epoi. (2020) [Student Project] (Unpublished)

A research on purchasing behavior of UiTM Sabah student on ball pen / Wilbur M Suinggi. (2008) [Student Project] (Submitted)

Effect of promotional tools towards sales at Tenaga Nasional Berhad (TNB) Port Dickson among the domestic customer / Muhammad Asyraff Sulaiman. (2015) [Student Project] (Unpublished)

Factors influencing customer’s satisfaction towards 5-star hotel services in Johor Bahru / Nurul Amanina Sulaiman. (2019) [Student Project] (Unpublished)

A study of celebrity endorser towards consumer purchase intention of facial foam product / Babyiana Sullang. (2014) [Student Project] (Unpublished)

Factors influencing working adults in Kuching City to purchase imitate product / Anirul Sufiszah Sulong. (2018) [Student Project] (Unpublished)

A study on the factors that influence the purchasing decision of nutritional supplement products among degree students in UiTM Sabah / Nurul Fazlinda Talip. (2015) [Student Project] (Unpublished)

Factors contributing to the attitude of online shopping: case study in UITM Samarahan Cawangan 2 / Ayunni Tamimi & Roslinda Hipnee. (2018) [Student Project] (Unpublished)

A study on purchasing behaviour of Maybank Berhad's employees on chocolate / Easter @ Esther Olivitt Tamin. (2007) [Student Project] (Submitted)

Factors that affect intention to adopt E-wallet among young adults in Kota Kinabalu, Sabah / Sherllyita Teonny. (2020) [Student Project] (Unpublished)

A study on consumer purchase decision towards medical and health insurance product / Tuan Saiful Azzam Tuan Ariff. (2010) [Student Project] (Unpublished)

The impact of word of mouth on consumer purchase intention for smartphone / Tuan Farah Azlinda Tuan Ismail. (2020) [Student Project] (Unpublished)

Customer purchase intention on skin care products / Valerie Diane Victor. (2016) [Student Project] (Unpublished)

Factors influencing Malaysians’ halal knowledge in purchasing halal pharmaceutical products / Wan Nur Khaleda W. Hassan. (2020) [Student Project] (Unpublished)

Intention to trust on purchasing online food services among millennials / Muhammad Sirajuddin Wahab. (2019) [Student Project] (Unpublished)

A study on the factors that influence the sales competencies of employees in international sales division at GITN Sdn. Berhad / Amirul Asraf Wahin and Amirrul Zunnurain Azimi. (2015) [Student Project] (Unpublished)

Factors that influence employee’s purchase intention towards celebrity endorsement in health and beauty industry / Wan Farah Nadia Wan Iskandar. (2018) [Student Project] (Submitted)

The effects of personality factors on sales performance of agent in Muqmeen group agency : study in Johor / Nadzirah Yakob. (2015) [Student Project] (Unpublished)

A study on factors influencing purchases of houses among Bumiputera buyers / Noreen Yoep Ahmad. (2006) [Student Project] (Unpublished)

Factors that influenced purchase intention toward private label products among employees in Melaka International College of Science and Technology (MiCoST) / Zakirah Zaid. (2018) [Student Project] (Unpublished)

Green purchase intention among Universiti Teknologi MARA Kampus Bandaraya Melaka student / Zamnuri Zaifudin. (2019) [Student Project] (Unpublished)

Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal. (2006) [Student Project] (Unpublished)

The impact of packaging element towards customer purchasing behavior for Agromas products / Amir Haziq Zaini. (2014) [Student Project] (Unpublished)

The influence of customer’s purchase decision toward family Takaful product at Etiqa Takaful Berhad / Nurul Hafizah Zaini. (2010) [Student Project] (Unpublished)

Customer satisfaction: the impact of revamping HAI Magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley / Afdal Shahizad Zainudin. (2007) [Student Project] (Unpublished)

Factors affecting gold price / Atiah Zakaria. [Student Project] (Unpublished)

The spending habits among ACIS students based on Dharuriyyah Concepts according to Maqasid Syariah / Ezzah Nur Akhfa Zakaria. (2018) [Student Project] (Unpublished)

Consumer purchase intentions toward counterfeit branded products among Generation Y in Malaysia / Nur Izza Zafierah Zuhaili. (2019) [Student Project] (Unpublished)

Analysis on acceptance level of Malaysian’s consumers towards purchasing imported rice: case study at Jasin, Melaka / Nik Luqman Hakim Zulkifle. (2019) [Student Project] (Unpublished)

Entrepreneurship Project

Foodpanda customer service support foodpanda Malaysia / Nur Hasyimah Abdul Khalil, Siti Hajar Ismail and Wan Syamin Izzati Wan Suhaimi. (2017) [Entrepreneurship Project] (Unpublished)

Business Plan : Gourmet Flower Sdn. Bhd / Nuradibah Abdul Rahman ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

Business Plan : C’Best Enterprise / Aimi Syazwani Ghazali ... [et al.]. (2008) [Entrepreneurship Project] (Unpublished)

ENT 530 Social Media Portfolio: Muslimfrendly / Muhammad Sabiq Khan Ibrahim Shah. (2021) [Entrepreneurship Project] (Unpublished)

ENT 530 Social Media Portfolio: Plan With Me / Nur Shazleen Lyana M Nasiruddin. (2021) [Entrepreneurship Project] (Unpublished)

New product development : Friclo Partition / Mursyidah Mohd Muhaimin ... [et al.]. (2019) [Entrepreneurship Project] (Unpublished)

Technology Entrepreneurship Project (ENT 600) : Roksam Enterprises Pvt. Ltd. / Nurfirza Hanim Omar. (2021) [Entrepreneurship Project] (Unpublished)

Fundamentals of entrepreneurship (ent300) case study on Chapters Bookstore / Aimi Mazura Yusup...[et al.]. (2011) [Entrepreneurship Project] (Unpublished)

Research Reports

The influence of capital structure on construction company profitability : a study of Malaysian Resources Corporation Berhad (MRCB) AND WCT Berhad / Malisa Ajis. (2013) [Research Reports] (Submitted)

Consumers’ purchase intention toward organic foods: a study among UiTM lecturers in northern region, Malaysia / Siti Meriam Ali ... [et al.]. (2011) [Research Reports] (Unpublished)

TM Cellular Sdn Bhd's sales performance: a case study of its corporate and government customers in Kuching/ Ahmad Pahmi Ibrahim ... [et al.]. (2004) [Research Reports]

Online shopping: an exercise with Malaysian and Thai product and service e-commerce websites / Dr. Kiranjit Kaur … [et al.]. (2005) [Research Reports] (Unpublished)

Factors influencing house buyers’ purchasing decision / Kueh Chiok Choo ... [et al.]. (2005) [Research Reports] (Unpublished)

Factors that affect consumers' Purchase of cars in Malaysia towards the implementation of Asean Free Trade Zone Agreement (AFTA) / Faizah Mashahadi and Sharifah Heryati Syed Nor. (2007) [Research Reports] (Unpublished)

A study of customer’s willingness to walk to shop / Syamimie Farhana Mazlan. (2013) [Research Reports] (Submitted)

Customers satisfaction towards two and three star hotels in the state of Terengganu / Zainuddin Zakaria and Abdul Kadir Othman. (2003) [Research Reports] (Submitted)