TM Cellular Sdn Bhd's sales performance: a case study of its corporate and government customers in Kuching/ Ahmad Pahmi Ibrahim ... [et al.]

Ibrahim, Ahmad Pahmi and Eali, Daud and Ason, Augustine and Bunchol, Roneo Joseph and Safahan, Sindy Azlina and Jimbau, Wilfred Bertson (2004) TM Cellular Sdn Bhd's sales performance: a case study of its corporate and government customers in Kuching/ Ahmad Pahmi Ibrahim ... [et al.]. [Research Reports]

Abstract

The sales performance of TM Cellular Sdn Bhd has not been constant in the past three years. This trend has been attributable to various factors including the pattern of usage of cellular services and response of the company’s various customers for the company’s products and services. The corporate and government customers are one of the company’s major customers and they too contribute to the sales trend.

This study highlights the factors, which affect the sales performance of TM Cellular Sdn Bhd with respect to the high end corporate, and government customers in Kuching. The findings of this study are based on the results obtained from a survey done on the targeted corporate and government customers. The survey centers on the usage of the various cellular facilities offered, areas of serviceability, cellular charges and customer service. These are the main indicators of customer satisfaction, which directly affects the sales performance.

Metadata

Edit Item
Edit Item

Download

[thumbnail of 55482.pdf] Text
55482.pdf

Download (592kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number

55482

Indexing

Statistic

Statistic details