TM Cellular Sdn Bhd's sales performance: a case study of its corporate and government customers in Kuching/ Ahmad Pahmi Ibrahim ... [et al.]

The sales performance of TM Cellular Sdn Bhd has not been constant in the past three years. This trend has been attributable to various factors including the pattern of usage of cellular services and response of the company’s various customers for the company’s products and services. The corporate and government customers are one of the company’s major customers and they too contribute to the sales trend.

This study highlights the factors, which affect the sales performance of TM Cellular Sdn Bhd with respect to the high end corporate, and government customers in Kuching. The findings of this study are based on the results obtained from a survey done on the targeted corporate and government customers. The survey centers on the usage of the various cellular facilities offered, areas of serviceability, cellular charges and customer service. These are the main indicators of customer satisfaction, which directly affects the sales performance.