E-commerce websites performance towards online purchasing satisfaction / Muhamad Syamim Hannan Mohd Asri

Mohd Asri, Muhamad Syamim Hannan (2016) E-commerce websites performance towards online purchasing satisfaction / Muhamad Syamim Hannan Mohd Asri. Degree thesis, Universiti Teknologi MARA Cawangan Sarawak.

Download

[thumbnail of 37336.pdf] Text
37336.pdf

Download (972kB)

Abstract

Customer satisfaction and measurement have vital roles for businesses in providing and maintaining a competitive advantage. The purpose of this research to identify factors of E-Commerce website performance among MARA entrepreneurs in Pasir Puteh and to examine the relationship between E-commerce website perception and online purchase customer satisfaction. Data from 145 respondents from the MARA entrepreneurs have been gathered using a set of formulated questionnaires. By using the Statistical Package for Social Science (SPSS) software, the collected data was then analyzed to show the reliability test, frequencies, multiple regression analysis, and correlation analysis according to respective objectives. From the R-square'd value, it shows that 56.5°/o. The value of 57.5°/o will increase if the researchers use all the independent items. While the adjusted R-square will be the honest value for the R­ square value. The value of R-square is 0.575 and the adjusted R-square is 0.565. Lastly is F change value is 63.465 where is significance because more than 0.5.The results of the analysis show that E-commerce website performance are positively related to online purchasing satisfaction.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email
Mohd Asri, Muhamad Syamim Hannan
2013757543
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
H Social Sciences > HF Commerce > Electronic commerce
Divisions: Universiti Teknologi MARA, Sarawak > Kota Samarahan Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Item ID: 37336
Uncontrolled Keywords: Perceived usefulness, Perceived ease of use , Perceived trustworthiness , Online purchasing
URI: https://ir.uitm.edu.my/id/eprint/37336

Fulltext

Fulltext is available at:
  • Bilik Koleksi Akses Terhad | PTAR Kampus Samarahan 2, Sarawak
  • ID Number

    37336

    Indexing


    View in Google Scholar

    Edit Item
    Edit Item