E-commerce websites performance towards online purchasing satisfaction / Muhamad Syamim Hannan Mohd Asri

Customer satisfaction and measurement have vital roles for businesses in providing and maintaining a competitive advantage. The purpose of this research to identify factors of E-Commerce website performance among MARA entrepreneurs in Pasir Puteh and to examine the relationship between E-commerce website perception and online purchase customer satisfaction. Data from 145 respondents from the MARA entrepreneurs have been gathered using a set of formulated questionnaires. By using the Statistical Package for Social Science (SPSS) software, the collected data was then analyzed to show the reliability test, frequencies, multiple regression analysis, and correlation analysis according to respective objectives. From the R-square'd value, it shows that 56.5°/o. The value of 57.5°/o will increase if the researchers use all the independent items. While the adjusted R-square will be the honest value for the R­ square value. The value of R-square is 0.575 and the adjusted R-square is 0.565. Lastly is F change value is 63.465 where is significance because more than 0.5.The results of the analysis show that E-commerce website performance are positively related to online purchasing satisfaction.