Does consumer attitudes and perceived behavioral control impact the purchase intention of halal cosmetic products? / Zarith Delaila Abd Aziz and Norashikin Hussein

Abd Aziz, Zarith Delaila and Hussein, Norashikin (2021) Does consumer attitudes and perceived behavioral control impact the purchase intention of halal cosmetic products? / Zarith Delaila Abd Aziz and Norashikin Hussein. Advances in Business Research International Journal, 7 (2): 1. pp. 1-6. ISSN 2462- 1838

Abstract

Halal cosmetics industry is a fast growing sectors which reflects the recent rise of the Muslim population globally. The demand for halal cosmetic is projected to increase along with a considerable growth in socioeconomic status. Therefore, the purpose of this study is to explore the extent at which female students in one public university in Selangor has been impacted by attitude and perceived behavioral control on their purchase intention of halal cosmetic products. Survey methods and the purposive sampling were used to collect from 119 respondents. The result revealed that attitude has a high impact on female students in forming their purchase intention for halal cosmetic products. Meanwhile perceived behavioral control shows the lowest impact on respondents. The result of this study assists marketing expert and cosmetic manufacturers to design the best marketing initiatives to understand the cues that give impact on consumer purchase intention.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Abd Aziz, Zarith Delaila
UNSPECIFIED
Hussein, Norashikin
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Pricing
H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives
H Social Sciences > HF Commerce > Business societies > Industrial psychology
Divisions: Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management
Journal or Publication Title: Advances in Business Research International Journal
UiTM Journal Collections: UiTM Journal > Advances in Business Research International Journal (ABRIJ)
ISSN: 2462- 1838
Volume: 7
Number: 2
Page Range: pp. 1-6
Keywords: Purchase intention, halal cosmetic, shariah compliance, attitudes
Date: October 2021
URI: https://ir.uitm.edu.my/id/eprint/52928
Edit Item
Edit Item

Download

[thumbnail of 52928.pdf] Text
52928.pdf

Download (222kB)

ID Number

52928

Indexing

Statistic

Statistic details