Abstract
Halal cosmetics industry is a fast growing sectors which reflects the recent rise of the Muslim population globally. The demand for halal cosmetic is projected to increase along with a considerable growth in socioeconomic status. Therefore, the purpose of this study is to explore the extent at which female students in one public university in Selangor has been impacted by attitude and perceived behavioral control on their purchase intention of halal cosmetic products. Survey methods and the purposive sampling were used to collect from 119 respondents. The result revealed that attitude has a high impact on female students in forming their purchase intention for halal cosmetic products. Meanwhile perceived behavioral control shows the lowest impact on respondents. The result of this study assists marketing expert and cosmetic manufacturers to design the best marketing initiatives to understand the cues that give impact on consumer purchase intention.
Metadata
Item Type: | Article |
---|---|
Creators: | Creators Email / ID Num. Abd Aziz, Zarith Delaila UNSPECIFIED Hussein, Norashikin UNSPECIFIED |
Subjects: | H Social Sciences > HF Commerce > Pricing H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives H Social Sciences > HF Commerce > Business societies > Industrial psychology |
Divisions: | Universiti Teknologi MARA, Shah Alam > Faculty of Business and Management |
Journal or Publication Title: | Advances in Business Research International Journal |
UiTM Journal Collections: | UiTM Journal > Advances in Business Research International Journal (ABRIJ) |
ISSN: | 2462- 1838 |
Volume: | 7 |
Number: | 2 |
Page Range: | pp. 1-6 |
Keywords: | Purchase intention, halal cosmetic, shariah compliance, attitudes |
Date: | October 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/52928 |