The focus of this study is to explore the antecedents of online repurchase intention (ORI) of workers in Perbadanan Putrajaya. The aim of this study is to examine online repurchase intention, specifically to examine the impact of customer satisfaction, adjusted expectation, online shopping experience and online shopping habit on online repurchase intention. This study managed to collect 247 completed online questionnaires from internet shoppers among workers. Multiple Regression Analysis was deployed to statistically test the proposed hypotheses. The researcher found that online shopping experience are not predictor factors whereas customer satisfaction, adjusted expectation and online shopping habit were positively significant factors in predicting online repurchase intention. This study considers a few studies ‘attempts to empirically examine the impact of customer satisfaction, adjusted expectation, online shopping experience and online shopping habit on online repurchase intention. Several theoretical and managerial implications are provided, based on these research findings.
| Item Type: | Student Project |
|---|---|
| Creators: | Creators Email / ID Num. Abdul Majid, Amanina Izyan 2015429794 |
| Contributors: | Contribution Name Email / ID Num. Advisor Ibrahim, Khalilah UNSPECIFIED |
| Subjects: | H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Purchasing. Selling. Sales personnel. Sales executives |
| Divisions: | Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Business and Management |
| Programme: | Bachelor of Business Administration (Hons.) International Business (BA246) |
| Keywords: | Online repurchase intention; Customer satisfaction; Adjusted expectation; Online shopping experience; Online shopping habit |
| Date: | 2018 |
| URI: | https://ir.uitm.edu.my/id/eprint/89189 |
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